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December 08, 2004

AdSense beta testing animated ads

AdSense has been running their image ad program since May, where an image ad will replace the usual AdSense text ad unit of the same size. Adwords and AdSense has decided to expand their image ad offerings by adding animated ads to the mix.

While the image ads FAQ for Adwords advertisers has yet to updated, Google has begun to beta test animated image ads with a select group of advertisers, according to DMNews, and running them on the sites of those publishers who have opted to display image ads.

While animated image ads must still adhere to the 50KB rule of non-animated ads, it will be interesting to see just how "animated" they are. Will advertisers be allowed to use a "punch the monkey" annoying style of animation? Or will it be limited to two or three slow-moving frames?

Posted by Jenstar at December 8, 2004 07:39 AM

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