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December 01, 2004

Google AdSense contributes to highest ever domain name registrations

Verisign released their quarterly "Domain Name Industry Brief" (NOTE: PDF) and the PPC marketplace, including Google AdSense contributed to the 5.1 million new domain names registered in the third quarter of 2004 - the highest in internet history.

The PPC advertising market is driving domain name registration growth as registrants register domain names that contain meaningful terms or attract traffic. These registrants generate revenue by enhancing resale value of the domain name or by placing PPC advertisements on a parked page. The company that serves the advertisements shares revenue with the domain name registrant according to a negotiated split.

Jim Wagner, at InternetNews.com also reported on the AdSense connection in Ad Programs Drive Record Domain Name Growth.

"The Google AdSense program and other programs like that, that's spurring on the increased, rapid purchase of domain names in the U.S.," said Raynor Dahlquist, VeriSign name services group acting vice president.

Interesting how one contextual advertising program can make such an impact. And no, I am not going to admit how many domain names I have registered because I thought it would be perfect for a content site with AdSense :)

Posted by Jenstar at December 1, 2004 11:04 AM


Wow, as impactful as this whole Adsense thing is, I didn't think it was that big.

Never would have seen this one coming. Thanks for the heads up!


p.s., but it does make perfect sense

Posted by: Paul Colligan at December 1, 2004 04:14 PM

Interesting. If the connection between new registrations and PPC publishing (including AdSense) is true, it the follows that the AdSense rule about creating sites specifically for the purpose of using with AdSense is being broken on a grand scale.

Posted by: Andrew at December 6, 2004 09:14 AM

As long as these new sites have useful content, I don't mind, but I am seeing a lot of new sites with zero content and a row of adsense ads on top. They use cloaking to get ranked on Google.

Perhaps there is a place we can tell Google about these tricksters?

Posted by: CarlosX at December 15, 2004 12:24 PM