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December 10, 2004

Heading to Chicago SES? Plenty for contextual advertisers to see

If you are heading to the Chicago edition of Search Engine Strategies next week, there is plenty to see if you are an advertiser wanting to learn more about contextual advertising, although not too much for the publisher end of things.

These are the sessions I plan on hitting that are related to contextual advertising:

Monday, December 13, 2004

9am - Online Advertising and Search Forecast: Projecting Growth through 2009
Gary Stein, a senior analyst at JupiterResearch will present this session, detailing where search is headed over the next five years.

Tuesday, December 14, 2004

11:30am - Search Engine Advertising Forum
This one includes reps from Google Adwords and Overture. However, this one sits opposite the Black Hat, White Hat & Lots of Gray session, featuring oilman (Todd Friesen) and WebGuerrilla (Greg Boser), which is destined to become the session of the conference, if not the year. This one will be a toss up for me ;)

4:00pm - Broad Matching & Other Ad Targeting Options
I am curious to see if they touch on targeting specifically for contextual advertisers, such as Joe the Adwords Advertiser who wants to see his ad running on Mary the AdSense Publisher's site. Emily White from Google Adwords will also be on this panel.

Wednesday, December 15, 2004

3:45pm - Dealing With Contextual & Other Non-Search Ads
This will be the best session for contextual advertisers, since this panel deals almost exclusively with contextual advertising. I went to this session previously in Chicago, and even I picked up some new information. Speakers include:

Brad Byrd from NewGate
Barry Chu from Overture
Andrew Goodman from Page Zero Media Inc.
Joshua Stylman from Reprise Media
Emily White from Google Adwords
Don't miss this one if you are interested in contextual.

Thursday, December 16, 2004

10:45 - Auditing Paid Listings & Clickfraud Issues
This should be a popular session with the recent clickfraud publicity, with advertisers wanting to learn more. Speakers include:

Jessie Stricchiola from Alchemist Media
Danielle Leitch from MoreVisibility
Lori Weiman from KeywordMax
I saw this in San Jose as well, and contextual advertising was only mentioned briefly as a possible source of clickfraud. I wonder if they have noticed different trends over the last few months, or if the problem still remains primarily in search.

Want to know who else is headed there as well? Search Engine Watch Forums has a SES Chicago roll call thread going, and voting is enabled, so people can quickly see you are on the "Yes I am going" list. It is definitely a Who's Who of the SEO world.

And if you are headed to Chicago, be sure to pack your winter woolies, it's going to be a cold one!

Posted by Jenstar at December 10, 2004 12:39 PM

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» SES Chicago 2004 - without me from Thomas Bindl
I just read a post about SES Chicago in Jeremys blog and I miss it. I planned to go there initally as I really enjoyed my trip to Chicago for New Years. I read Jens Post about it the other day and talked to Jake and some others via IM who all will be t... [Read More]

Tracked on December 16, 2004 05:19 AM


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