« New way of tracking stats for AdSense publishers | Main | AdSense beta testing animated ads »

December 06, 2004

If you monetize your prescription drug or tobacco sites with AdSense, you will need to look elsewhere

Many affiliates have been running AdSense on their pill sites as a way to monetize them in addition to the actual prescription drug commission - or have resorted to AdSense alone once the legal issues started heating up in the US. But AdSense has made the jump and as of today, no longer allows AdSense to be run on prescription drug sites. And when you agreed to the terms, you also agreed to adhere to the policies, even when they are updated.

The changes to the policies today include:

  • Incentives (monetary or point-based) to users to click on links or ads while visiting a site containing Ads
  • Sales or promotion of certain weapons, such as firearms, ammunition, balisongs, butterfly knives, and brass knuckles
  • Sales or promotion of beer or hard alcohol
  • Sales or promotion of tobacco or tobacco-related products
  • Sales or promotion of prescription drugs

One has to wonder if these changes were made in response to the massive publicity surrounding click fraud in recent weeks.

The addition of Incentives (monetary or point-based) to users to click on links or ads while visiting a site containing Ads will cover issues such as publishers promoting their site on external sites such as forums, and asking visitors to be sure to click the ads.

Publishers affected by the new policy changes have to remove AdSense from those pages and/or sites immediately, in order to stay in compliance with the AdSense terms and policies.

There is further discussion on this issue at WebmasterWorld.

Posted by Jenstar at December 6, 2004 12:27 PM

Comments

What if your site does not promote or sell drugs, but speaks about them, and some of the ads end up being targeted for drug stuff?

Posted by: aaron wall at December 6, 2004 07:41 PM