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December 08, 2004

IntelliTXT announces publisher growth since initial launch

Hot on the heels of last week's much-publicized announcement that Forbes.com would cease running IntelliTXT on their articles, Vibrant Media has announced publisher numbers and specifics in a new AdWeek article.

IntelliTXT originally launched in April with 120 publishers running their unique brand of ads, where a user mouses over a double underlined keyword on a webpage to reveal a pop-up text ad. They have since added more publishers to their roster, including some high profile ones.

Vibrant said its new clients include Entrepreneur.com, MedicineNet.com, IDG Entertainment, Rotten Tomatoes, Askmen.com and Stock House Network, bringing the total number of publishers to 330. The overall use of the pay-for-performance advertising has nearly tripled during the same period, the rep said.

No other publisher has publicly followed Forbes.com's footsteps of removing IntelliTXT, but other publications must be reviewing the use of the contextual advertising program and if there are issues surrounding the blurring of advertising versus editorial lines.

Posted by Jenstar at December 8, 2004 11:20 AM

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