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April 16, 2005

Ad Links by Google has been rebranded on the one month anniversary

Today marks the one month anniversary of the introduction of Ad Links by Google AdSense, and they appear to be rebranded from the former "Ad Links by Google" to "Ads by Google".

This accomplishes a few things - the "Ads by Google" becomes a lot more prominent on the new style of Ad Links.

The old style:
oldstyleadlinks.gif

The new style:
newstyle.gif

It also makes it much more obvious to Joe Surfer what these exactly are... advertisements. Although there could be the confusion that that link will take a person directly to a site selling whatever the link is, rather than a page of ads where a person can then select which site to visit.

Is this a permanent change? You never know with Google. It has not been updated (yet) on the ad unit display page. This could be something they are testing, but it does appear that the changes are across the boards, rather than on a select few sites. And the change is already being discussed by eagle-eyed publishers at WebmasterWorld.

Posted by Jenstar at April 16, 2005 12:46 PM

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Comments

I think you mean "one month anniversary"

Posted by: Seige at April 17, 2005 03:43 PM

yay! :)

Posted by: Seige at April 18, 2005 06:38 PM

The rebranding in other languages was more significant.
For example, in spanish the old style was : "Más anuncios" = "More ads"

The new style: "Anuncios Google" = "Google Ads"

http://www.flickr.com/photos/23946824@N00/6623741/

Posted by: Michel at April 19, 2005 08:13 AM

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