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April 05, 2005

AdSense offers real time AdSense stats for publishers among other improvements

AdSense has taken another leap towards keeping publishers happy, with the introduction of real-time AdSense channel stats, along with a few other new features.

The three new features for channels:

  • Channel reports in real-time: Until now, channel data was delayed 2 days before appearing in your reports. We've upgraded our system to provide real-time reporting, allowing you to quickly react to changes in your ad performance on a page-by-page basis.
  • Remove channels: Your channels UI has been cleaned up, by introducing a 'Remove Channel' option that allows you to remove channels from your active and inactive lists.
  • "Shift-select" for channels: When selecting channels from the Reports page selection box, use SHIFT+click to select multiple channels at once.
The introduction of on-the-fly channel stats is a most welcome change. As someone who routinely tests out new placements/colors/etc, this change makes it much easier to see the immediate results, instead of waiting two days which can negatively affect income if the new test did not work as well as the previous.

AdSense will remember your favorite report settings for the next time you login, making it convenient for those who tend to run the same report everytime they login.

They have also added the capability of selecting to view page impressions or ad unit impressions. This will be helpful for those who have more than one ad unit and/or Ad Links unit per page. Since CTR can look unusually low if you have multiple ad units on a single page, you can now isolate the CTR of the actual page performance itself. A low CTR with ad unit impressions can actually turn out to be a high CTR page when basing it on page performance.

Also, Russian and Hungarian have been added as the two latest content languages supported by AdSense.

These changes are very much welcomed by AdSense publishers, particularly the ability to see channel stats on the fly. This should hopefully result in more publishers working on tweaking ad unit performance, since they can see the results immediately, rather than waiting two fill days to see if it worked or not.

Posted by Jenstar at April 5, 2005 01:02 PM

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Comments

Jen,

There are a number of tools around for "improving" the quality of the results coming from AdSense.

Have you considered doing a "road test" of some of these.

They vary from "one up on Excel" to ssi's.

Posted by: cornwall at April 10, 2005 06:38 AM

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