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April 25, 2005

Bloggers are buzzing about AdSense beta testing in RSS feeds

Darren Rowse of ProBlogger and Chris Pirillo in his own blog are both raving about the latest sighting of AdSense in an RSS feed.

The Longhorn Blogs has added AdSense ads in their RSS feed. For the curious, the ads are served using this html code (publisher ID is removed), instead of the usual javascript.

<a href="http://imageads.googleadservices.com/pagead/imgclick/20f58a17-7e15-440c-89b3-dfe02fe74bcd:13901?pos=0"><img border="0" src="http://imageads.googleadservices.com/pagead/ads?output=png&amp;url=http://www.longhornblogs.com/winhec/archive/2005/04/25/13901.aspx&amp;cuid=20f58a17-7e15-440c-89b3-dfe02fe74bcd:13901&amp;format=480x46_aff&amp;client=ca-pub-123456789012345&amp;hl=en&amp;adsafe=high&amp;color_bg=486FA6&amp;color_border=486FA6&amp;color_link=FFFFFF&amp;color_text=AECCEB&amp;color_url=AECCEB"/></a></td></tr><tr><td><div align="right"><a href="http://www.google.com/ads_by_google.html" style="font-size: 9pt; color: #999999;">Ads by Google</a></div></td></tr></table>
The ads are served in a similar fashion to the way AdSense is served in email newsletters.

I must admit, having one of the beta tests on a blog about Microsoft is an interesting choice.

I bet there are plenty of bloggers who are going to request to join this beta test, or eagerly await for it to be out of beta and available to everyone. It will go a long way towards the ability of bloggers to monetize their blogs, especially with the high usage of RSS feeds by their readers. And these AdSense ads are definitely not as intrusive looking or as blatant as some of the previous ways bloggers have attempted to monetize RSS feeds.

And it is yet another step by Google AdSense to keep publishers happy with plenty of options with the Yahoo! Publisher Network on the horizon. AdSense has really been stepping up their game in the last month or so, and the changes and updates they have recently released will likely make it harder for YPN to gain a loyal following, unless they are going to offer more benefits, options and a higher EPC.

Update: Longhorn Blogs now addresses the RSS ads with a new blog entry specifically about their AdSense RSS ads.

Posted by Jenstar at April 25, 2005 08:30 PM

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Listed below are links to weblogs that reference Bloggers are buzzing about AdSense beta testing in RSS feeds:

» Google Beta: AdSense On RSS Feeds from fantomNews
Google's beta test displaying AdSense on RSS feeds is generating a major buzz in the blogosphere – will this open the door to an entirely new area of blog monetization?... [Read More]

Tracked on April 26, 2005 07:00 AM

» AdSense in RSS Feeds from BlogWorks
Google is test-driving the use of its AdSense program in RSS feeds. [Read More]

Tracked on April 26, 2005 09:15 AM

» Bloggers are buzzing about AdSense beta testing in RSS feeds from Search Engine Guide
JenSense - It will go a long way towards the ability of bloggers to monetize their blogs, especially with the high usage of RSS feeds by their readers. And these AdSense ads are definitely not as intrusive looking or as... [Read More]

Tracked on April 26, 2005 02:11 PM

Comments

Unless I'm missing something, I don't see how this is going to benefit a large number of bloggers. My reading of complaints about AdSense on blogs has concerned the ads that are delivered.

For example, a conservative politicial blogger makes comments about Hillary Clinton, liberals, etc. AdSense puts up ads pertaining to Hillary Clinton fundraising, liberal activist groups, etc. - and that's just the opposite of what that particular blog's readers want to see advertised.

Bert

Posted by: Bert at April 25, 2005 10:03 PM

Using Adsense in RSS might give me an idea about the number of subscribers to my blog.

Posted by: amit agarwal at May 4, 2005 06:35 AM

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