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May 17, 2005

AdSense RSS & Atom Feeds Beta is Now Accepting Applications From Publishers

Google AdSense has announced they are now accepting applications from publishers who are interested using AdSense in their RSS & Atom feeds, following up on the first beta test that had bloggers buzzing about a few weeks ago.

AdSense for feeds is a program that enables publishers to place relevant ads in the feeds they syndicate. Google technology understands the nuances of language, and places ads that are closely matched (or "targeted") to the content next to which they appear.
There are special additional terms that these beta testers must agree to, and they must have a minimum of 100 active subscribers to their feed.

AdSense also offers best practices advice for feeds.

Clickz's Pamela Parker & Rebecca Lieb interviewed AdSense business product manager Shuman Ghosemajumder for their article Google Opens Up Beta of AdSense for Feeds

"For both click-through and conversion rates, it's something that's going to vary from publisher to publisher. It depends on the content and the audience that the particular publisher is attracting," he said. "For the medium overall, we just need to see when we have a larger set of users who are seeing the ads."
Also announced by Ghosemajumder on the newly relocated Google Blog.
If you’re like many savvy web users, you may be reading this via a feed reader, along with all the other blogs, newspapers, and other content that interests you. Whether a feed is Atom-enabled or RSS, it offers great flexibility for users and additional distribution for publishers. As with many promising technologies feeds haven’t quite hit the mainstream yet, nor are the business models entirely sorted out.

Enter AdSense for feeds, launching today in beta. The idea is simple: advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising - and in the long run, more quality feeds to choose from. Given the great flexibility that feeds can offer, it’s essential to get the model right, especially so that readers are satisfied. Towards this end we have outlined what we believe are some best practices for advertising in feeds. Publishers who want to participate in the public beta can apply here.

Although it is unknown what criteria the AdSense team will be applying when considering applicants for their beta feed program, this is a welcome addition for bloggers looking to monetize their blogs, particularly with the large number of readers who prefer reading in feed readers as opposed to on the site itself.

Update:
RustyBrick of SERoundtable reports he has been approved as a feed beta tester, a mere three and a half hours after applying.

Posted by Jenstar at May 17, 2005 05:07 PM

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