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June 07, 2005

AdSense for RSS changes formats

LonghornBlogs, the first AdSense for RSS beta tester
has changed the design and backend of their AdSense RSS ads. AdSense has changed the look, size, as well as how the ads are controlled - from a table format to an image map format (similar to how AdSense in newsletters works).

This new change will also bring Longhorn blogs in line with the format of other AdSense for RSS publishers as well.

I have to say, that I like this new creative a lot. It's unobtrusive, and it incorporates a lot of feedback from other users. I think people will like this version a lot better.
I also agree this format looks much better when you compare the two versions of the AdSense for RSS side by side, and it is a good move for Google.

The old format appeared as this:

And used the following HTML code to generate it:

<table border="0" cellspacing="0" cellpadding="0"><tr><td><a
border="0" src="http://imageads.googleadservices.com/pagead/ads?output=png&amp;url=http://www.longhornblogs.com/robert/archive/2005/05/27/14137.aspx&amp;cuid=20f58a17-7e15-440c-89b3-dfe02fe74bcd:14137&amp;format=480x46_aff&amp;client=ca-pub-4330602465258980&amp;hl=en&amp;adsafe=high&amp;color_bg=486FA6&amp;color_border=486FA6&amp;color_link=FFFFFF&
align="right"><a href="http://www.google.com/ads_by_google.html"
style="font-size: 9pt; color: #999999;">Ads by Google</a></div></td></tr></table>
The new format is a smaller version of the ad unit, and looks much better in a feed reader:

and uses the following code:

<map name="google_ad_map_20f58a17-7e15-440c-89b3-dfe02fe74bcd:14157"><area
shape="rect" href="http://imageads.googleadservices.com/pagead/imgclick/20f58a17-7e15-440c-89b3-dfe02fe74bcd:14157?pos=0"
coords="1,2,367,28"/><area shape="rect" href"http://services.google.com/feedback/abg"
coords="384,10,453,23"/></map><img usemap="#google_ad_map_20f58a17-7e15-440c-89b3-dfe02fe74bcd:14157"
border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_img&amp;client=ca-pub-4330602465258980&amp;channel=&amp;output=png&amp;cuid=20f58a17-7e15-440c-89b3-dfe02fe74bcd:14157&amp;url=http://longhornblogs.com/robert/archive/2005/06/06/14157.aspx"/>
While the first does more closely resemble a regular AdSense ad unit - and was probably why that format was used in the initial beta test - the new format does use the elements of the regular ad unit, such as the default green URL. And, of course, the "Ads by Goooooogle" that so many publishers are familiar with ;)

Posted by Jenstar at June 7, 2005 03:56 AM

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If you publish a feed on your site that contains Adsense ads but already have three blocks of your own Adsense ads, will Google prevent the RSS feed ads from appearing? If not, it appears to violate their TOS.


Posted by: Max at June 7, 2005 10:41 PM

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