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July 07, 2005

AdSense offering forum optimization for select publishers

VBWebmaster forums administrator Joeychgo has been contacted by AdSense to participate in optimization testing on the forum to determine the best placement.

We are currently working to improve the performance of Google ads on forum sites and would like to invite you to participate in our forums optimization study. Participation in the study will include the option for you to customize your AdSense code to rotate through several positions in your forums in order to find the best performing position(s). If you are comfortable with modifying your forum code, you can also extend the rotation to another targeting option we are beta testing for forums.
There are some optimization techniques I discovered while running AdSense on a forum, including placement after the first post in a thread had an increased CTR, and running image ads along with the regular AdSense text ads.

Because forums have a traditionally lower CTR than regular content pages, it will be interesting to follow this and see what optimization techniques work the best for these forum optimization beta testers.

Posted by Jenstar at July 7, 2005 11:27 PM

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