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August 24, 2005

5 questions with YPN's David Zito

Search Views has a short 5 questions interview with David Zito, whose official title is Sr. Manager, Development for Yahoo! Publisher Network Online. Dave is one of the YPN team members I recently met and talked to while I was at SES San Jose.

A few nice tidbits in there, including some YPN feedback on the scraper situation.

The beta participants we are initially inviting have been pre-screened for content and site quality. In addition, we have built proprietary quality systems and processes to monitor offensive and inappropriate sites. We will continue to monitor and enhance these systems and processes during the beta period to develop a full set of quality criteria to be used when we open the program to all interested publishers.
I did have to chuckle at one of Dave's answers: "I wish I could tell you more but our PR team would not be happy with me."

Read the full interview here.

Posted by Jenstar at August 24, 2005 08:49 PM

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Its very funny to hear that Yahoo says it screens sites for Quality Content and then only accept for its YPN program. Then David Jito must explain why Yahoo is funding the Spyware programs as revealed by Spyware Researcher Ben Edelman. http://blog.karuturi.org/archives/yahoo_funds_spyware.php

Posted by: Dr.Subrahmanyam Karuturi at September 6, 2005 04:23 AM

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