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August 17, 2005

iVillage drops Google for Yahoo sponsored listings

In a highly publicized move, iVillage has decided to drop Google sponsored listings for Yahoo, starting September 1st.

iVillage will replace its existing Web search listings with results generated by Yahoo! Search, enabling iVillage visitors to benefit from access to the billions of Web pages in the Yahoo! search index. The Web search results will be accompanied by relevant advertising served by Yahoo! Search Marketing, which will deliver highly targeted sponsored search results to users searching online as well contextually-relevant Content Match(TM) advertising across the iVillage Network. iVillage will share in the revenue generated when visitors click on a Yahoo!-served listing.

Douglas W. McCormick, Chairman and CEO, iVillage Inc., said, "Search and contextual advertising are both very important growth areas on the Internet and of increasing importance to iVillage. We are pleased to partner with Yahoo! Search Marketing Solutions to provide our visitors with the relevant and current information they seek. We are in a great position to expand iVillage's brand equity as we look forward to working with partners, such as Yahoo!, to further customize our users' experience."

It is a high profile move, and it will be interesting to watch and see if any of the other higher profile sites follow suit and make a switch from Google to Yahoo or vice versa.

Posted by Jenstar at August 17, 2005 11:56 PM

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In a WebmasterWorld thread named How is the Revenue with YPN compared to Adsense? members who have the privilege of being accepted into the YPN beta testing period are discussing how the revenue compares. What is interesting is that people... [Read More]

Tracked on August 18, 2005 06:40 AM


hiya Jen! I have drawn an comic strip about the upcoming battle AdSense-YPN:
Free free to post blog item about it with deep linking to image on my server or copy the image to your server. I am interested to get feedback regarding which of these 2 sides is perceived as evil-er... :-)

Posted by: Comic Strip Blog at August 18, 2005 05:44 PM

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