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August 13, 2005

Recap of Earning from Search & Contextual Ads from SES San Jose

RustyBrick as always has a nice recap of my Earning from Search and Contextual Ads session from SES San Jose. My presentation consisted of YPN versus AdSense; a look at 8 other contextual ad providers; optimization tips and techniques.

Jennifer Slegg, JenSense.com, Jenstar. She said she will talk about YPN versus Google AdSense. Both are very similar in terms of real time stats, similar ad formats, similar tos, and so on. She showed YPN versus Google side by side. Google AdSense international publishers can apply, YPN you currently can not. Google offers additional tools and services, YPN only offers traditional ad units. Google AdSense more competition for highest paying ads, YPN has fewer publishers right now. Google allows Multiple ad units per page, YPN you can do it but you might not see different ad units. Google has smart pricing, YPN does not at the moment.

To read the entire session review, please visit SERoundtable

Posted by Jenstar at August 13, 2005 05:42 PM

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Sounds like Yahoo! has their work cut out for them still. I guess they figured it made sense to create a little buzz for YPN before SES in San Jose.

Posted by: Jason Golod at August 15, 2005 05:21 PM

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