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August 19, 2005

YPN experiments with fluctuating number of ads per ad unit

Hot on the heels of AdSense announcing they will fluctuate the number of ads per ad unit if it will pay the publisher more money, rustybrick has noticed that YPN is now fluctuating the number of ads appearing in the YPN leaderboard. I have also noticed it in banner ad units as well.

Here are examples of the fluctuating ad units (click on each image to see full-sized example).

Banner ad units:
With a single ad:

And the usual two ads:

Leaderboard ad units:
With a single ad:

With two ads:

With three ads:

With the usual four ads:

I have only seen this behavior in leaderboards and banners so far. And there has been no announcement on why the change in the number of ads per unit, although the speculation is something similar to what Google is doing with fluctuating ads per ad unit.

Posted by Jenstar at August 19, 2005 10:12 AM

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» YPN Randomizing Number of Ads from Search Engine Roundtable
I was a little surprised to see Yahoo! following the lead of Google, so fast, when it comes to randomizing the number of ads shown in a contextual ad. The ads at the top of this page randomizing between showing... [Read More]

Tracked on August 19, 2005 11:03 AM

» Yahoo Randomizes Number of Ads Per Ad Unit from Search Marketing for Small Business - Marketing Loop

Yahoo quickly follows the lead of Google by randomizing the number of ads shown in its contextual ad. The ad units that Yahoo seems to fluctuate is banner ad and leaderboard ad units. So far there is no official explanation as to why Yahoo does this...

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Tracked on August 24, 2005 12:16 AM


I believe Google is also dropping the number of ads for their adsense as well. I don't know if this is a recent thing or not.

Posted by: grnidone at August 19, 2005 11:37 AM

And by "somewhat similar," you mean copying everything that Google Adsense does.

Posted by: Jon Henshaw at August 19, 2005 01:11 PM

Any inside scoop on whether this will be an option or a must for publishers? I find it disarming that they've spent so much time trying to get us to blend the ads for optimization only to display ads in a manner that destroy the blending.

Posted by: tmtb at August 19, 2005 02:53 PM

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