August 19, 2005
YPN experiments with fluctuating number of ads per ad unit
Hot on the heels of AdSense announcing they will fluctuate the number of ads per ad unit if it will pay the publisher more money, rustybrick has noticed that YPN is now fluctuating the number of ads appearing in the YPN leaderboard. I have also noticed it in banner ad units as well.
Here are examples of the fluctuating ad units (click on each image to see full-sized example).
I have only seen this behavior in leaderboards and banners so far. And there has been no announcement on why the change in the number of ads per unit, although the speculation is something similar to what Google is doing with fluctuating ads per ad unit.
Posted by Jenstar at August 19, 2005 10:12 AM
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I believe Google is also dropping the number of ads for their adsense as well. I don't know if this is a recent thing or not.
Posted by: grnidone at August 19, 2005 11:37 AM
And by "somewhat similar," you mean copying everything that Google Adsense does.
Posted by: Jon Henshaw at August 19, 2005 01:11 PM
Any inside scoop on whether this will be an option or a must for publishers? I find it disarming that they've spent so much time trying to get us to blend the ads for optimization only to display ads in a manner that destroy the blending.
Posted by: tmtb at August 19, 2005 02:53 PM