First sighting of Yahoo Publisher Network RSS ads

Date September 14, 2005

I spotted Yahoo Publisher Network ads in an RSS feed today, the first time I have seen them delivered via a feed. They look very similar to AdSense for Feeds ads and are formatted in the traditional ad unit styling.

The ads are delivered as images and seem to have an autogenerated script of some sort as it contains start and end tags in the RSS code.

<!– begin(Yahoo ad) –>
<table><tr><td>
<a href=’http://ypn-rss.overture.com/rss/2/760/click/’>
<img src=’http://ypn-rss.overture.com/rss/2/760/img/?url=http://www.wdr1.com/blog/archives/000760.html&pid=2136985443&type=3121′
alt="Ads by Yahoo!" style="border: 0"/></a>
</td></tr><tr><td align="right">
<p style="font-family: verdana, sanserif; font-size: 9pt; margin-top:
0">
<a href="http://publisher.yahoo.com">Ads by Yahoo!</a></p>
</td></tr></table>
<!– end(Yahoo ad) –>

Here are screenshots of YPN in RSS:

ypnrssad1.gif

ypnrssad2.gif

YPN has a poll for active publishers in the control panel, and this was what I chose for the feature I would like to see soon… although it was a toss up between ads in feeds and a YPN for Search option.

I am looking forward to getting my hands on this one… I never had much luck with AdSense for Feeds, but one of the problems with having a blog about contextual advertising is that no one has the tendency to click the ads because “don’t click the ads” is something many publishers practice - whether it is their own site or another publishers site. But there definitely seems to be differences between YPN and AdSense on this blog that visitors seem to favor YPN over AdSense. So I am very interested in trying this out and seeing if the trend follows through to the RSS ads as well.

And yes, I am still watching you :)

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Category Posted in Yahoo! Publisher Network

7 Responses to “First sighting of Yahoo Publisher Network RSS ads”

  1. Bill said:

    September 14th, 2005 at 11:03 am

    Busted!

  2. Search Engine Roundtable said:

    September 14th, 2005 at 12:59 pm

    Yahoo! Publisher Network Offering RSS Ads?

    The Queen of Contextual Ads has spotted the First sighting of Yahoo Publisher Network RSS ads. On May 17, 2005 Google Began Offering AdSense for RSS Feeds, I was approved for the beta literally three and a half hours later,…

  3. Marc said:

    September 14th, 2005 at 9:16 pm

    I gotta get me some of those nifty adverts for my feed. Bill, hook me up?

  4. Robyn said:

    September 14th, 2005 at 9:53 pm

    I picked that in the survey too. Though I have to admit, I too was torn between the search and the feed ads. Hope they do it soon.

  5. Neil Camp said:

    September 15th, 2005 at 2:46 am

    How are you able to get the YPN ads into your RSS feeds? Is there a coding option in YON for this? I am curious, because I would like to use it also. I am in the beta program, have not seen a need to use YPN yet, but now with the RSS ads I may switch over.

  6. Search Marketing for Small Business - Marketing Loop said:

    September 16th, 2005 at 3:16 am

    Yahoo Offers YPN Ads for Feeds

    Yahoo Publisher Network ads for the first time appear in an RSS feed, as reported by Jen. It is sort of frustrating that YPN program has not opened its door for non-US publishers yet. But clearly they are busy fixing and improving things to keep…

  7. Iggy Uncensored said:

    November 15th, 2005 at 11:14 am

    Yahoo now offering RSS advertising

    The Yahoo! Publisher Network beta has now released an RSS advertising option. I’ve looked with the TOS ( terms of service ) and can’t see where I’m breaking any rules announcing this. I’m sure I’m not the first person to make mention …