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September 14, 2005

First sighting of Yahoo Publisher Network RSS ads

I spotted Yahoo Publisher Network ads in an RSS feed today, the first time I have seen them delivered via a feed. They look very similar to AdSense for Feeds ads and are formatted in the traditional ad unit styling.

The ads are delivered as images and seem to have an autogenerated script of some sort as it contains start and end tags in the RSS code.

<!-- begin(Yahoo ad) -->
<a href='http://ypn-rss.overture.com/rss/2/760/click/'>
<img src='http://ypn-rss.overture.com/rss/2/760/img/?url=http://www.wdr1.com/blog/archives/000760.html&pid=2136985443&type=3121' alt="Ads by Yahoo!" style="border: 0"/></a>
</td></tr><tr><td align="right">
<p style="font-family: verdana, sanserif; font-size: 9pt; margin-top: 0">
<a href="http://publisher.yahoo.com">Ads by Yahoo!</a></p>
<!-- end(Yahoo ad) -->

Here are screenshots of YPN in RSS:



YPN has a poll for active publishers in the control panel, and this was what I chose for the feature I would like to see soon... although it was a toss up between ads in feeds and a YPN for Search option.

I am looking forward to getting my hands on this one... I never had much luck with AdSense for Feeds, but one of the problems with having a blog about contextual advertising is that no one has the tendency to click the ads because "don't click the ads" is something many publishers practice - whether it is their own site or another publishers site. But there definitely seems to be differences between YPN and AdSense on this blog that visitors seem to favor YPN over AdSense. So I am very interested in trying this out and seeing if the trend follows through to the RSS ads as well.

And yes, I am still watching you :)

Posted by Jenstar at September 14, 2005 06:26 AM

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Posted by: Bill at September 14, 2005 11:03 AM

I gotta get me some of those nifty adverts for my feed. Bill, hook me up?

Posted by: Marc at September 14, 2005 09:16 PM

I picked that in the survey too. Though I have to admit, I too was torn between the search and the feed ads. Hope they do it soon.

Posted by: Robyn at September 14, 2005 09:53 PM

How are you able to get the YPN ads into your RSS feeds? Is there a coding option in YON for this? I am curious, because I would like to use it also. I am in the beta program, have not seen a need to use YPN yet, but now with the RSS ads I may switch over.

Posted by: Neil Camp at September 15, 2005 02:46 AM