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October 18, 2005

Chitika eMiniMalls search tab is compatible with AdSense

If you have disabled your eMiniMalls search tab in order to comply with AdSense terms and policies, you can re-enable it. Because it is not a web search tool, but only a product search tool within eMiniMalls, publishers are permitted to run AdSense on the same page as eMiniMalls with the search tab.

This is the line you can remove:

ch_nosearch = 1;

Do remember you still must turn off contextual targeting to comply with AdSense, if you plan to run both on the same page.

Posted by Jenstar at October 18, 2005 07:09 AM

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Tracked on October 19, 2005 01:26 PM


I'm curious Jen -- did you hear this directly from Google AdSense? There has been so much controversy over this.

We've seen no evidence that the Search tab violated Google's TOS, but we haven't seen anyone confirm this yet with a direct answer from Google. Thanks.

Audri Lanford

Posted by: Audri at October 18, 2005 08:58 AM

Chitika's code builder has been building placement code as "Adsense compliant" by default for at least the last two days.

A sensible move on their part, I think.

Posted by: Kevin Kennedy-Spaien at October 18, 2005 01:21 PM

In the comments of your earlier post -


- Darren said that "I can confirm that you need to disable the search tab if you're using Adsense search." Please clarify your source of this information. Thanks.

Posted by: Quick Online Tips at October 19, 2005 05:29 AM


Your site hyperlinked in your name in the comment above displays both Adsense and TargetFirst ads. If the TargetFirst ads are contextual, then Google will not be pleased with it being on the same page. I'm not familiar with how TargetFirst determines ad content, but it appears to be contextual.

Posted by: John at October 20, 2005 08:56 AM

Regarding TargetFirst - I'd take a look at http://www.targetfirstreview.com

Posted by: Paul Wells at October 21, 2005 12:28 PM

I emailed Google Adsense and asked for confirmation about using Chitika Search on sites running Google ads. Google gave me the all-clear. Below is a copy of the email content they sent me...

---Start of email---

Hello Kathy,

Thank you for your inquiry about Chitika eMiniMalls search tab. I can confirm that the Chitika eMiniMalls search tab is permitted to be displayed with AdSense for search.

For additional questions, please visit our AdSense Support site at https://www.google.com/support/adsense or feel free to reply to this email.

...(other non-Chitika comments)...


The Google AdSense Team

---end of email---

Posted by: Kathy Herrmann at October 21, 2005 01:15 PM

With this guess Google violate his own TOS, even if its not a web search tool can be for sure named "query-targeted ads" and that are not allowed. Other thing its why G agree this Chitika as a parner and not other programs too.

Posted by: Florin Neagu at October 28, 2005 10:42 AM