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October 13, 2005

Inside scoop on making Chitika eMiniMalls AdSense & YPN compliant

A few people have run into issues with making eMiniMalls compliant with AdSense & YPN, since it is NOT compliant with their terms/policies in its "out of the box" form. Here is what you need to do in order to use eMiniMalls & AdSense or YPN on the same page without racking up any policy or terms violations.

For both YPN & AdSense (both regular ad units & Ad Links), you need to disable the contectual targeting by adding this line to your eMiniMalls javascript:

ch_query = "keyword keyword2";

Obviously, you will specify your keyword(s) either per site or per page. This will disable the contextual targeting of the ad units, which would make it against the AdSense/YPN terms otherwise.

Rotating the keyword ads

You can also take this a step further and include lines for roating keywords, which is great for templates as well as showing fresh products on each page view, helping to prevent banner blindness on pages that are viewed frequently, such as blog index pages or forums:

ch_non_contextual = 1; var ch_queries = new Array('keyword1', 'another keyword'); var ch_selected=Math.floor((Math.random()*ch_queries.length)); ch_query = ch_queries[ch_selected];

Don't forget to not only use generic keywords but also brand names.

If you are running AdSense for Search on the site (even if it isn't on the page you are running eMiniMalls on), you need to add this line to your javascript:

ch_nosearch = 1;

This will disable the search tab from the ad units, so you are within the AdSense terms. If YPN releases a similar "YPN for Search" product, you will also very likely need to disable this search tab to make it YPN Search compliant as well.

Update: You do not need to disable the eMiniMalls search tab any more

If you are not familiar with Chitika's eMiniMalls, I wrote an overview here.

Posted by Jenstar at October 13, 2005 09:35 AM

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Comments

You might be interested in this new free tool that helps you figure out what keywords to use for different pages. Until now, you basically had to use trial and error -- and even similar keywords could lead to VERY different results.

You can quickly test and collect keywords with this tool to see what eMiniMall ad will be displayed.

For example, when I typed "BMW" into the tool, I got an ad for a MINI Cooper. But when I typed "MINI Cooper" into the tool -- I got an ad for the $5 amazon toy! ;-)
http://www.eminimalls.org/eminimalls_tool.html

Posted by: Audri at October 13, 2005 12:24 PM

Will it still be against Google TOS if i put in the keywords to Chitika based on page title..

such as ch_query="page title"

Can somebody answer me here pls.

Posted by: Sham at October 14, 2005 01:20 AM

Sham - by adding the "ch_query" you're selecting the keywords yourself and not using chitikas routine, so it's no longer "contextual advertising" no matter which words you use.

Posted by: paul wells at October 15, 2005 05:50 PM

Whoo hoo! Chitika now has a referral program - now they're even more awesome!!!

Posted by: James Moore at October 17, 2005 07:38 PM

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