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October 20, 2005

Monetizing from those with javascript disabled

How to monetize visitors who have disabled javascript has been something many publishers struggle with... some publishers go so far as to ban those with javascript disabled, since they will not be earning any income from those visitors.

A thread at Search Engine Watch forums details how to use NO SCRIPT tags to display an alternative ad to those visitors (such as an affiliate ad or an image related to the site or a partner site) so you can attempt to monetize those visitors who will not see your AdSense or YPN ads.

A simple appending of NOSCRIPT to your Google AdSense code solves this problem and displays ads when all Google Ads are disabled. Note that this is not modifying the AdSense script whatsoever and only runs when AdSense is disabled so there isn't any terms and conditions issues.

Just make your HTML look like this:

... Google AdSense Code....
.... some affiliate code here....

incrediBILL, who posted the tip, is correct that it is completely within the terms and policies to do this.

More discussion on this tip in the AdSense Forum at Search Engine Watch.

Posted by Jenstar at October 20, 2005 07:48 PM

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» Contextual advertising without JavaScript from [blog.forret.com]
A recent article on Jensense: "Monetizing from those with javascript disabled" made me ponder a bit on the possibilities of contextual advertising *without* JavaScript. [Read More]

Tracked on October 27, 2005 01:03 PM


How do we moneterize visitors who have images turned off ?

Posted by: targeted pixels at October 21, 2005 06:17 AM

That's one of those ideas which are so simple you wonder why it wasn't thought of before.

Now to plan what to put in the NOSCRIPT part.

Posted by: paul wells at October 21, 2005 07:21 AM

What a simple yet elegant way to monetize such traffic. Thanks Jen!

Posted by: andy_boyd at October 21, 2005 10:13 AM

Thats a really simple yet powerful method.

Thanx for letting us know


Posted by: anish at October 22, 2005 05:34 AM

You could even go a bit further:
include a <img src="http://www.example.com/affilates/[affil_id]/banner.jpg?format=728x90" > and that is actually a script that looks at the IP address, referring page, ... to redirect (302) to an actual JPG with a tailored ad (so 'contextual' advertising without Javascript!)

The tricky part is to make sure that if the banner gets clicked on, the user is sent to the right advertiser (the one that corresponds to the image banner that was shown). Using the same decision algorithm both times (showing the image AND sending to the right advertiser) should do that trick.

Posted by: Peter Forret at October 23, 2005 12:51 PM

Wow, I've never thought of that. I'll want to do this! However, it's still a problem to find a good affiliate link.

Posted by: EngLee at October 24, 2005 09:55 AM

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