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October 07, 2005

MSN AdCenter beta pilot - referral link for "friends & family"

Todd (AKA oilman) & I both had the opportunity to break the story on the AdCenter beta yesterday, but we got the lowdown on it while we were coincidentily out for coffee together. And since Todd lives closer to Starbucks than me, he beat me to it ;)

I have been given a special "Friends & Family" link for people to submit to the US pilot of AdCenter. And I can include all JenSense readers as friends. And best of all, these applications will be given priority when it comes time to select the testers.

Here is the full scoop:

As you know, we launched MSN adCenter --our next generation advertising platform -- in France and Singapore last month. This was an important first step to delivering our global vision to connect advertisers to consumers in a more meaningful way.

Now, as we prepare to launch the US pilot of MSN adCenter, we need your help in getting your friends and family to apply to participate in the self-service offering for small-to-medium businesses. This pilot represents a unique opportunity for small and medium businesses to be among the first to experience the more powerful tools and wide-ranging benefits of MSN adCenter. Our paid search offering will help advertisers:

Learn by accessing comprehensive data to plan more strategic campaigns,
Connect by using advanced demographics to target the right audience at the right place and time, and
Refine by making meaningful changes on the fly with features for greater flexibility and control.

If you know a business-owner who would be interested in advertising their business on MSN Search, please forward this email to them and encourage them to apply to participate in the US Pilot by completing our online registration form at http://advertising.msn.com/adCenterPilot/89621.asp.

Please note that entry in the US pilot is by invitation only. We will select participants on a rolling basis from those you refer and who express interest. During the US pilot, MSN adCenter will be delivering text-based advertisements on up to 25 percent of MSN Search traffic; the remaining traffic will continue to be served through our partnership with Yahoo.

I hope that you will support this important initiative by sharing this information with your friends and family. We look forward to serving their advertising needs and gathering their valuable feedback on our products and services.


Hope to see some of you in the pilot later this month!

Posted by Jenstar at October 7, 2005 09:29 AM

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» MSN adCenter Accepting Applications for Beta Launch from Search Engine Guide Blog
Current pay-per-click advertisers that want to get in early to try out the new MSN adCenter when it launches in beta later this month have a shot at getting an application in for the program. Both Jennifer Slegg (JenSense) and... [Read More]

Tracked on October 7, 2005 05:41 PM

» MSN AdCenter Advertising Program from Quick Online Tips
Oilman and Jensense break the story on the US pilot of MSN AdCenter beta, next generation advertising platform - some excerpts are presented below. [Read More]

Tracked on October 7, 2005 08:49 PM

» MSN readies pay-per-click system MSN adCenter from Domain Name Wire
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Cool! Jen, you'll want to fix the link, I had to remove the extra "." from the end of the link for it to work.

Posted by: NullVariable at October 7, 2005 11:51 AM

How does this affect advertisers? Will the be able to participate similiar to AdWords from google?

Posted by: Neil Camp at October 8, 2005 07:01 AM

Hopefully this means they'll be inviting web sites to advertise soon.

Posted by: paul wells at October 8, 2005 11:27 AM