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November 03, 2005

AdSense Policies update time again!

When AdSense is down or there are login problems, it often means there is something new and shiny to keep us publishers amused with. And sure enough, we have a brand new Google AdSense Policies available.

So, it is updated Google AdSense Policies time - although the new policies are dated October 25, 2005, they didn't go live until about 9pm PST on November 3, 2005. Don't forget that when you agreed to the terms, you agreed to comply to the policies, even when they changed. So make sure you are in compliance!

Ad Placement

The following has been added:
A single referral button per product may be placed on a page, in addition to the ad units, search boxes, and link units specified above. Referral buttons are considered to be ‘Google ads’ for purposes of these program policies.

Code Modification

The part in bold has been added to the following:

Any AdSense ad code, search box code, or referral code must be pasted directly into Web pages without modification.


Some of this section has been reworded to include "referral buttons", and the following has been added:

Publishers are also not permitted to use deceptive or unnatural means to draw attention to or incite clicks on referral buttons.


Warning to those using AdSense on pages in unsupported languages. Previously, AdSense would allow ads to be run on unsupported language pages although stating ads would likely be untargeted or heavy on PSAs. However, a change in the new policies now prohibits this by publishers. Added to the language clause:

Ads must not be displayed on any page with content primarily in an unsupported language.

Prohibited clicks and impressions

A very small change was made to this section, detailing activity publishers are not permitted to participate in. Previously, one of the prohibited activities was "automated click- and impression- generating clicking tools" but now reads "automated click and impression generating tools".

You will also notice a slight change to the login pattern. When you login, you will notice the login box switches to a red text "Loading..." message before loading the main control panel page within the account. This is similar to what happens when you login to AdWords accounts. However, there are no notations within the account (at least not yet) that shows AdSense requiring Google account logins in the future, as AdWords advertisers will be required to do.

Now for the question everyone is asking, just what are these referral buttons the new policies refers to? Well, unfortunately, you have to wait ;) But I do promise the full scoop very soon!

Added: Forum discussion at WebmasterWorld

Posted by Jenstar at November 3, 2005 10:10 PM

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I found that text "To learn about the Google AdSense Referral Program, click here." have been added to Google referral page.


Posted by: Einari at November 3, 2005 11:49 PM

The Language behaviour af AdSense is quite bad.

For 2 weeks I blogged using my native language, Dutch, instead of English, the "internet language". It took 1 week before AdSense was putting the ads in Dutch. But these ads were bad, realy bad. They had nothing in common with the content of my posts!
And after the 2 weeks using Dutch (the English posts were still on the site!), I lost all the Google traffic to my website.

Now the traffic is coming back ... but realy slowly ...

Posted by: Fred at November 4, 2005 12:41 AM

If the login process loops, offering the login box over and over again, then change the URI from ../login3 to ../login1

Posted by: Sebastian at November 4, 2005 01:05 AM

I've just checked the German AdSense Policies and all the changes concerning the referral programm are missing. Only the "Language" section was changed.

I guess the referral programm will be available to U.S. publishers only at first.

Posted by: Phil at November 4, 2005 03:15 AM

When will we be able to login again?

Posted by: k at November 4, 2005 06:46 AM

I can login just fine from Finland, though my firefox adsense add on does not work.

Posted by: Einari at November 4, 2005 08:36 AM

I really do not like that the new login requires javascript to work. I often use shell tunneling and a text browser to check stats. The new JS requirement just closed that down.

Google-adsense guys, please change this!

Posted by: anonymous at November 4, 2005 10:12 AM

Always great to have someone to show us what they mean without everyone having to read the whole thing.



Posted by: Brandon at November 4, 2005 10:24 AM

It's pretty funny when all the auto-stats-checker apps start spitting cotton because their access to stats is blocked by those "click-to-accept-me" new Adsense policy screens.

I think that had a good deal to do with the inability to log in yesterday. All of a sudden, everybody had to manually log in and find out why they their tickers stopped tickin'...

Posted by: Chuck at November 5, 2005 04:19 AM

I have not been able to figure out whether sites running adsense on a page with primeraly unsupported languages. Does anyone know?

Posted by: Michael at November 5, 2005 11:35 PM

They also helpfully put the login box in an iframe, as on GMail, confusing my browser in its attempts to remember passwords. Grr.

Posted by: Rob at November 9, 2005 06:51 PM