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November 22, 2005

"Advertise on this site" finally goes live on AdSense ad units

While the new "Advertise on this site" feature was officially launched on Friday, the feature wasn't actually seen live until late yesterday. So if you were opted in but didn't see it, you should be seeing it now.

AdSense has a demo here. On the second screenshot of the demo, two company names are listed - epicurean.com information in the header, but the body of the text says PetPlace.com. Perhaps PetPlace was one of the original testers of this feature before it was removed as a case study.

If you are so inclined, you can opt-out of this program in your control panel - this feature was turned on in all accounts when it launched. Some publishers are concerned about losing their own advertising sales to this link, so do not want it to show. Personally, I also sell advertising directly to advertisers, and I plan on remaining opted into the "advertise on this site" feature. You also have to opt-in or opt-out of this feature completely, so you cannot choose to opt-out of only those sites you also accept advertising on while leaving this feature turned on in the rest of the accounts.

Some publishers have also turned off this feature unless they get a "bounty" for bringing in those advertisers. But this works off the premise that most advertisers who would click that link do not yet have an AdWords account. But advertisers who click the link would be site targeting that publisher, which means more ad inventory and revenue in that publisher's pocket, regardless of whether there was a bounty involved or not.

This feature should definitely result in more advertisers site targeting your ads with CPM ads, which can be particularly profitable for those sites with high page views. And it makes it an easier process for a potential advertiser to site target you with their advertising, or sign up for an entirely new account.

You can customize your own landing page - the page potential advertisers would see when they click on an "advertise on this site" link from one of your ad units, even adding your own logo. But unfortunately, you can only customize one landing page for the entire account, so you cannot customize on a site-by-site basis.

Curiously, I have not seen this feature on any of my own sites, although I am definitely opted into it. It does seem to be live on other sites though. Perhaps it is part of a rolling release where all publisher sites will begin seeing it at the same time.

Posted by Jenstar at November 22, 2005 06:32 AM

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Listed below are links to weblogs that reference "Advertise on this site" finally goes live on AdSense ad units:

» “Advertise on this site” finally goes live on AdSense ad units from InToSEO
From JenSens excelent blog! While the new “Advertise on this site” feature was officially launched on Friday, the feature wasn’t actually seen live until late yesterday. So if you were opted in but didn’t see it, you should be... [Read More]

Tracked on November 23, 2005 06:26 AM

» Advertise on this Site from Andrew R H Girdwood
As already noted by the AdSense community the "Advertise on this Site" option is horribly bare bones. [Read More]

Tracked on November 26, 2005 09:57 AM

» Google Introduces Onsite Advertiser Sign-Up; The Threat To Other Ad and Affilate Networks Grows (GOOG, VCLK) from The Internet Stock Blog
Google emailed the publishers that use its AdSense program yesterday; the email included the following: New Revenue Opportunities Onsite Advertiser Sign-up Earlier this year, we launched site targeting, a new way of targeting ads to sites in the c... [Read More]

Tracked on December 1, 2005 04:06 AM

» Internet Stock Blog Aggrandizes Threat to ValueClick, Affiliate Marketing, and Ad Networks from ReveNews - Beth Kirsch
David Jackson, the author of The Internet Stock Blog, missed the nuances of the online marketing landscape when he suggests that the new move by Google that creates the “Onsite Advertiser Sign-up” feature threatens affiliate networks and ad network... [Read More]

Tracked on December 4, 2005 09:31 PM

» Internet Stock Blog Aggrandizes Threat to ValueClick, Affiliate Marketing, and Ad Networks from ReveNews - Beth Kirsch
David Jackson, the author of The Internet Stock Blog, missed the nuances of the online marketing landscape when he suggests that the new move by Google that creates the “Onsite Advertiser Sign-up” feature threatens affiliate networks and ad network... [Read More]

Tracked on December 4, 2005 09:43 PM

» Internet Stock Blog Aggrandizes Threat to ValueClick, Affiliate Marketing, and Ad Networks from ReveNews - Beth Kirsch
David Jackson, the author of The Internet Stock Blog, missed the nuances of the online marketing landscape when he suggests that the new move by Google that creates the “Onsite Advertiser Sign-up” feature threatens affiliate networks and ad network... [Read More]

Tracked on December 4, 2005 10:48 PM

Comments

Weren't CPM ads the income killers of the smaller sites? Is there any reason for us to turn them on?

Posted by: Cora at November 22, 2005 07:33 AM

I didn't notice it live on my site until I read your blog, but you're right... it appears to be live.

Now they just need to work it into their AdSense referral system... If it results in a new advertiser signing up and using AdWords solely because they want to advertise on your site, it seems like that should be worth a $100 bounty to me. :)

Posted by: Shawn Hogan at November 22, 2005 01:34 PM

Well I can see those ads enabled on my site since last Saturday. However I don’t know if some one targeting ads on my site or not.

Posted by: vivek at November 24, 2005 09:27 AM

> Curiously, I have not seen this feature on any of my own sites, although I am definitely opted into it.

I noticed recently that even though I'd opted in, it didn't go live for me until I logged into my AdSense account and provided info like a 100x100 logo for the sales page to buy on my site.

It was live within 24 hours after that.

Posted by: Shawn Collins at December 5, 2005 06:53 AM

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