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November 04, 2005

Full rundown on new AdSense Terms changes

No earth shattering changes to the AdSense terms this time, which all publishers will be required to accept when you login to your account next, if you haven't already. Also, be sure to check the updated policies, released last night.

Most of the changes this time were made to accomodate the brand new AdSense referral feature.

1. Program Participation

Slight changes made to include reference:
Google referral Ads ('Referral Buttons')

2. Implementation and Operation of Ads, Search Results, and Referrals

This now has "Referrals" added to the section title. They have also split this section into different paragraphs, one for ad units, one for search results and one for referrals.

The following section has been added:
Referrals. If You have elected to use the Google AdSense Referrals feature, You will implement any Referral Buttons on Your Site(s) in accordance with the specifications provided by Google. Each Web page(s) that contains a Referral Button must also contain other content related to Your Site. End users who click on a Referral Button will be directed to a Web page hosted by Google (“Referral Page”), the format, look and feel of which may be modified by Google from time to time. A “Referral Event” will be initiated when an end user clicks on a Referral Button from the Site and will be completed when the referral requirements for the relevant Google product are satisfied in accordance with this Agreement. Such referral requirements, along with the payment amount applicable to the Referral Event, are located at [ https://www.google.com/adsense/referrals], or such other URL as Google may provide from time to time. You agree to comply with the specifications provided by Google from time to time to enable proper tracking and reporting of Referral Events in connection with Your Site. You shall not promote or facilitate a Referral Event by any means other than displaying a Referral Button on the Site, unless expressly authorized in writing by Google (including by electronic mail).

4. Parties' Responsibilities.

Small changes added to reference the referral program.

5. Prohibited Uses.

More minor changes to reference the referral program.

6. Termination

More changes for the referral program.

8. No Guarantee

You guessed it, more minor changes for the referral program.

9. No Warranty

More minor changes for the referral program

11. Payment

Finally, some not-so-minor changes ;)

The following has been added to what Google is not liable to make payments on.
(iii) solicited by payment of money, false representation, or any illegal or otherwise invalid request for end users to complete Referral Events;

And more minor changes to reference the referral program.

12. Publicity

The bolded section has been added:
You agree that Google may use Your name and logo in presentations, marketing materials, customer lists, financial reports, Web site listings of customers, Search Results Pages, and Referral Pages.

13. Representations and Warranties.

Wow, some big changes here.

You represent and warrant that....(d) You have complied and will continue to comply with all applicable laws, statutes, ordinances, and regulations (including without limitation the CAN-SPAM Act of 2003 and any relevant data protection or privacy laws) in Your performance of any acts hereunder.

I have heard recently of more spammers directing spam emails to pages containing AdSense, so this could be their way of being able to take action on that. This could also require publishers to have posted privacy policies for collected data on pages running AdSense. I will see if I can get further clarification on what exactly this covers.

15. Google Rights

Change is in bold:

You will not remove, obscure, or alter Google's copyright notice, Brand Features, or other proprietary rights notices affixed to or contained within any Google services, software, or documentation (including without limitation the display of Google’s Brand Features with Ads, Links, Search Boxes, Search Results, and/or Search Buttons, as applicable).

That's all! Overall, fairly minor change to reflect the new AdSense referral program.

Forum discussion at WebmasterWorld.

Posted by Jenstar at November 4, 2005 11:44 AM

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Jenstar, the Queen of Contextual Advertising, has broken down the changes with Googles new terms of service for Adsense. Check out the full post Here ... [Read More]

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Last week, AdSense made some minor changes to the terms of service for publishers. Publishers will need to agree to those changes when they next login, though most of them had to do with the new referral system. For the... [Read More]

Tracked on November 9, 2005 04:10 PM


Jen, you forgot to close "b" or "strong" tag....

Posted by: Einari at November 4, 2005 12:08 PM

LOL, I was handcoding in TextPad as I was writing the changes. All fixed now!

Posted by: Jenstar at November 4, 2005 12:13 PM

Great writeup, Jen -- thanks!

Posted by: Terry at November 4, 2005 12:13 PM

Thanks for the update Jen I was wondering what they had changed.

Posted by: vinny at November 4, 2005 12:19 PM

Thanks for the info. Did you or anyone here find that the referral buttons don't work? I added them several hours ago and still am not seeing them.

Posted by: RRRRyan at November 4, 2005 04:35 PM

Those shows up jsut fine for me with my firefox. Did you try to clear your cache and cookies etc.?

Posted by: Einari at November 4, 2005 04:39 PM

Thanks for the response einari, I don't see them on either IE or Firefox. I cleared cache and tried several pages. I can't even make it work when it's the only thing on the page. Could you post a url where you see it working? Maybe it is a client side thing.

Posted by: RRRRyan at November 4, 2005 04:55 PM

I just tried a friend's adsense id and it worked, but when I put mine in it doesn't. What's that?

Posted by: RRRRyan at November 4, 2005 05:09 PM

Thank you for this Jen. I've had a referral button on my home page for two hours now, not a single referral yet but the button appears fine, even when I open the page on my local machine.

The rounded corners need to be transparentized, otherwise the graphic fits beautifully--I've never had luck with ads on this page in the past.

Posted by: Andi at November 4, 2005 06:08 PM

While in a rush this afternoon, I wanted to quickly check to see if my ads had received any clicks. Upon logging in, I was presented with that screen, saying that changes had been made to just about every section of the terms, and that I had to okay them. Rather than just clicking the accept option, and moving on, I wanted to have a chance to know more; So I still haven't checked my Adsense reports. But I knew, from the last time that this thing had happened, that there may be information, at certain weblogs, that would reveal the information that we needed.

And this weblog, as we should have expected, has done just that. I want to thank you for maintaining this site, and for providing us with the useful information and insight that we need, about the Adsense program. Please keep up the great work that you've been doing!

Posted by: Aakash at November 5, 2005 01:39 AM

Nice write up. I am now taking part in the Adsense referral program to see what it is like.

Posted by: Jonathon at November 6, 2005 08:09 PM