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November 03, 2005

MSN & AOL referrers are most likely to click AdSense

I have often said that MSN traffic seems to me much more AdSense click happy than either Yahoo or Google traffic, based on my own sampling. And Jeremy Zawodny comments that the same is true in his own findings.

Whose users click most? Digging a bit deeper, it's intereting to look at the click through rate (CTR) for various sources. Here's where the numbers get interesting. It seems that AOL and MSN users are more likely to click. Ask.com users aren't far behind. Yahoo is in third place with Google trailing by a fair amount.

He also comments that his MSN traffic is still fairly low at this time, but that an increase in traffic could result in an upsurge of earnings.

MSN users are clearly the most valuable on an indivudal basis, but as a whole they don't respresent much of my income. If more of my traffic came from MSN, that's surely change. They're followed by AOL, Yahoo, Ask.com, and then Google.

You can get all the details here. And while he doesn't include earning specifics, there are some fancy charts to analyze instead.

Posted by Jenstar at November 3, 2005 11:40 AM

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» Who Clicks On Online Ads? from Inside Online Advertising
What type of End User clicks on ads? If this could be determined you could focus on gaining your traffic from these sources to increase your revenue. Imagine for a second that your average revenue from 1000 visitors is $5.... [Read More]

Tracked on November 4, 2005 05:45 AM

» Do MSN Users Make for Better AdSense Profit? from Search Engine Guide Blog
Both Jennifer Slegg and Jeremy Zawodny have interesting posts this week that speculate on how likely traffic from different engines is to result in AdSense clicks and revenue. The two have analyzed their log files to find out which referrers... [Read More]

Tracked on November 4, 2005 07:40 AM

Comments

"...but that an increase in traffic could result in an upsurge of earnings."

When MSN Search traffic increases chances are it's going to be users coming from Google or Yahoo, so chances of earnings increases proportionatly is slim.

Posted by: Prolific at November 3, 2005 01:34 PM

Prolific said:
"When MSN Search traffic increases chances are it's going to be users coming from Google or Yahoo, so chances of earnings increases proportionatly is slim."

It's more than that simple. I don't think it's as much about the type of searcher as it is the SERPS.

Posted by: Gary at November 3, 2005 02:50 PM

Once, I read about referals from MSN and Yahoo are the most to "click" in your adsense, and guess what is the reason? Because MSN and YAHOO users are not end-users. Also I read a comparison about firefox and IE, and it says that IE users "clicks" more than Firefox users. That's true? No one will know. It just depends on your site "Style"

Posted by: Google Lady at November 8, 2005 11:10 AM

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