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January 15, 2006

AdSense pays publishers 78.5 cents on the dollar, according to NYTimes

I was reading the New York Times article tonight "Google's shadow payroll is not such a secret anymore" (which features Shawn Hogan of Digital Point) and one paragraph literally jumped out at me - namely a specific figure given to the ultra secret revenue share.

Google.com and the company's foreign search sites contribute more to Google's bottom line than AdSense, because for every dollar the company brings in through AdSense and other places that distribute its ads, it pays roughly 78.5 cents back to sites like Digital Point that display the ads.

Yes, the article clearly states Google pays roughly 78.5 cents for every dollar an advertiser pays for advertising on partner sites. Unfortunately, it isn't clearly attributed to anyone. However, this figure is definitely in the neighborhood of what I had believed the revenue split was at, so I do believe it is fairly accurate to my knowledge, based upon the information given in the SEC filings.

Posted by Jenstar at January 15, 2006 11:52 PM

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Listed below are links to weblogs that reference AdSense pays publishers 78.5 cents on the dollar, according to NYTimes:

» AdSense Auszahlungen from BloggingTom
Google gab sich bisher immer sehr zugeknöpft, wenn es darum ging, wie hoch der Betrag ist, welcher dem Seitenbetreiber gutgeschrieben wird, wenn ein Besucher auf eine AdSense-Anzeige klickt. Ein genauer Betrag lässt sich sowieso nie nennen, da die Wer... [Read More]

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» Google Adsense Payout Percentage Revealed? from Peter T Davis's Small Business Blog
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Comments

It's on a $ 1 gross revenue... or on $ 1 net revenue?

Posted by: pascal rossini at January 16, 2006 02:27 AM

I was wondering the same thing as the previous commenter - it's expensive to run a program like AdSense. I wonder if that's the gross or net payout?

Posted by: Paul Short at January 16, 2006 02:59 AM

Hemm, pretty good deal as Google is growin' day by day and there is a need for Google to have open policies (though they never reveal anythin' about AdSense!)

Just my 3-cent worth of comments. :p

Posted by: Abdul Rahman at January 16, 2006 03:14 AM

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