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January 27, 2006

Chinese New Year is the latest themed ad unit from AdSense

AdSense has decided to celebrate Chinese New Year, and the Year of the Dog, with a dog doodle in the AdSense ad units.

This image has been showing in a variety of different ad units, including leaderboards and large rectangles.

A member on Digital-Point spotted a different dog doodle in an ad unit.

(View the thread for the full size).

It is worth noting that this new themed ad unit does NOT override a publisher's chosen styling of an ad unit, something that made many publishers opt out of themed ad units when the Christmas themed ad units overrode a publishers chosen settings by adding a coordinating (to the doodles) border to the ad unit... something publishers complained caused a reduction in CTR rate. It appears that Google took that feedback into account with these new Chinese New Year ad units. I suspect they will be watching to see how many publishers opt back into the themed ad units program.

I am unsure how long these ad units will be running for, but likely for not more than a few days, with Chinese New Year being celebrated on Sunday, January 29, 2006.

Posted by Jenstar at January 27, 2006 09:22 PM

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its lunar new year

not everything asian is chinese...

Posted by: dont_be_ignorant at January 30, 2006 10:28 AM

I love the dogs, they're funny!

Posted by: Dentista at February 7, 2006 11:43 AM

Has anyone heard anything about potential Valentine's Day themed ads?

Posted by: Michael at February 7, 2006 09:42 PM

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