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January 15, 2006

DigitalPoint in NYTimes article on AdSense

New York Times features an article in today's (January 16, 2005) issue about AdSense, featuring Shawn Hogan of DigitalPoint. Shawn discusses the forum, and the revenue share format he uses on the forum where he splits revenue from every thread with the thread starter, if that member includes their publisher ID in their profile.

Google pays Digital Point about $10,000 a month, depending on how many people view or click on those ads, said Shawn D. Hogan, the owner and chief technology officer of Digital Point.

Mr. Hogan said he started the revenue-sharing approach in 2004 "as kind of a marketing gimmick."

"But everyone seemed to think it was a cool idea," he said. "I saw a lot of other sites doing the same thing maybe six months later."

He also touches on some of the other concerns he had about AdSense (namely members starting threads on high paying keyword subjects).

The article is here and definitely worth a read. And congrats to Shawn and the members of DigitalPoint!

Added: Forum discussion at DigitalPoint.

Posted by Jenstar at January 15, 2006 11:38 PM

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» Shawn Hogan of DigitalPoint Featured in NY Times Article on AdSense from Search Engine Roundtable
Shawn was telling me about this last week, it happened pretty quick, it being Shawn being featured in a NY Times article on AdSense. JenSense also reports this and she is the thread creator of the thread on this topic... [Read More]

Tracked on January 16, 2006 05:15 AM


Funny the article doesn't mention that NY Times uses Google Adsense. The article itself was paired to ads about pay-per-click advertising!

Posted by: JR at January 16, 2006 09:48 AM

The article will create more awareness of contextual advertising among the public. I wonder if it makes a difference to people whether or not they choose to click on an ad now that they know the website owner gets a cut of the revenue. Anyhow, I liked that cool monitor in the picture!

Posted by: Hock at January 18, 2006 04:59 PM

Check out some other wicked sites - http://www.wet18.com http://www.xswap.net

Good arn't they?

Posted by: Claire at January 19, 2006 09:44 AM

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