January 16, 2006
Interactive & graphical enhanced ad units from Yahoo's ContentMatch
I spotted these interesting ad units on CNN a few weeks ago over Christmas holidays, and spotting a Gary Price post on the SEW blog today reminded me to post about them.
On the main page of CNN, as well as internal pages shows a leaderboard ad unit with two traditional looking ads on the right side. On the left side is a list of keyword phrases - very similar to Google AdSense Ad Link units - which can be clicked on to change the ads that are displaying. And in between the ads and the keywords is a related photo.
Here are some samples of the different themes in these enhanced ad units. There are travel, computer related, education, and finance themed units currently running (click thumbnail for full-sized image).
The ad units that Gary blogs about are units with 15 different keywords, and once a keyword is clicked, the ad unit expands in length to then show three releated ads about the chosen keyword. All the related screenshots are here or on this Yahoo! Movies page he first noticed them on.
Google has displayed ad links within an ad unit in the past, although they have been appearing with more frequency since the beginning of the year. However, when these ad links are clicked, it launches the traditional Ad Link landing page, as opposed to changing the ads within the ad unit as the ContentMatch ad units are doing.
I am hoping these ad units become available to Yahoo Publisher Network publishers, this would definitely create a buzz - not to mention a leg up on the competition - and give publishers a fantastic style of ad unit that Google does not currently offer AdSense publishers.
Forum discussion at Search Engine Watch.
Posted by Jenstar at January 16, 2006 12:39 PM
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» On-Page Enhanced Ad Units from Yahoo’s ContentMatch from Contextual Advertising Explained
An interesting ad units were found both on CNN by Jenstar a few weeks ago during Christmas. Gary Price of Search Engine Watch noticed this on Yahoo! Movie and posted on the blog. The enhanced ad units from Yahoo’s ContentMatch consists of links,... [Read More]
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» Yahoo content match ad units from Da Blog
Interactive & graphical enhanced ad units from Yahoo’s ContentMatch On the main page of CNN, as well as internal pages shows a leaderboard ad unit with two traditional looking ads on the right side. On the left side is a list of keyword phra... [Read More]
Tracked on January 17, 2006 02:08 AM
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Tracked on January 17, 2006 02:51 AM
First post :)
Interesting. I wish google would do something similar.
Posted by: Xia at January 16, 2006 02:04 PM
That's one way to make sure the ads target the content--include some of your own content with them!
Posted by: Sam at January 16, 2006 03:30 PM
Nice... gimme that! :)
Posted by: Shawn Hogan at January 19, 2006 10:30 PM
LOL, I want it first ;)
Posted by: Jenstar at January 19, 2006 11:08 PM