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January 19, 2006

Interviews with myself & the YPN Team on the YPN beta

At WebmasterWorld PubCon in Vegas, I was interviewed by Webmasterradio.fm at the PURE nightclub in Caesar's Palace, at the fabulous YPN sponsored party. It aired earlier this month on Webmasterradio, and the podcast is now available for download.

In addition to myself, four YPN Team members were also interviewed about the beta program too.

"The buzz surrounding the launch of the Yahoo! Publisher Network has been phenomenal," explained Brandy Shapiro-Babin, Vice President of Marketing for WebmasterRadio.FM. "With interviews from some of YPN's biggest insiders, we are able to both re-cap a fantastic event and present a new perspective on this highly-anticipated and groundbreaking program. The YPN radio special and shows like our newest Yahoo! Search program 'Power Source' illustrate our commitment to providing the highest-quality business radio programming with the biggest names in the industry."

Interviews conducted and streamed live from the floor of the YPN launch by WebmasterRadio.FM's Brandy Shapiro-Babin and Sarah "Ms. Write" McKay include:

* Jennifer Slegg (Jenstar) of Jen Sense – Jen, one of the first beta testers for the Yahoo! Publisher Network, gives her early impressions and a progress report of the program.

* Ben Fox, Senior Project Manager for Yahoo! Publisher Network – Ben discusses the program's RSS format and illustrates how advertisers can take full advantage of all of YPN's features.

* Cody Simms, Manager of Product Marketing for Yahoo! Publisher Network – Cody discusses YPN's focus on customer's needs, as well as ad targeting with the new program.

* Will Johnson, General Manager of Yahoo! Publisher Network – Will comments on the launch, the inception of YPN and how they strive to differentiate themselves from other ad networks, as well as the Caesars Palace launch party at PURE Nightclub.

* Josh Siegal, Senior Business Manager of Operations for Yahoo! Publisher Network Online – Josh speaks to YPN's unique customer service approach and how they are able to cater to all their publishers with 24-hour support.

It is nearly 40 minutes of YPN goodness. You can download it from Webmasterradio here.

Posted by Jenstar at January 19, 2006 10:09 AM

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Does the presence of Google ads on this site as opposed to Yahoo ads mean anything?

Posted by: Joe Banner at January 20, 2006 10:25 AM

They rotate 50/50 on this site. Right now, I see Yahoo ads.

Posted by: Jenstar at January 20, 2006 10:27 AM

Which of the two seem to perform better for you out of curiosity, because I have been experimenting as well. Thanks.


Posted by: Ryan at January 20, 2006 11:03 PM

Excellent audio interview. It was great.

Posted by: Valentino at January 25, 2006 07:06 PM

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