MSN Spaces allows users to monetize with Kanoodle

January 26, 2006

In a decision that has left many puzzled, MSN Spaces now allows users to monetize their space with contextual advertising… however the contextual advertising is served through Kanoodle’s Bright Ads, and not through MSN AdCenter.

MSN Spaces update which was released a couple of hours ago, has implemented many new features for users.

With MSN deciding to utilize BrightAds, it does make you wonder how close (or far) they are to having a potential contextual advertising program for publishers. MSN Spaces could have provided a huge test bed for testing contextual relevance as well as feedback from users on how well the ads were targeting the content and any other issues they saw related to that.

Of course, MSN/Microsoft is a huge company… it could also be an issue of one hand not knowing what the other is up to But an interesting decision nonetheless. And it gives Kanoodle access to an enormous number of new publishers as well as ad impressions for their advertisers.

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Category Posted in Other Contextual Advertising

5 Responses to “MSN Spaces allows users to monetize with Kanoodle”

buzz said:

January 27th, 2006 at 6:16 am

Kanoodle and Bright Ads suck. Earnings and customer service are non-existant.
kanoodle ha said:

January 27th, 2006 at 7:08 am

i know someone who worked for those mother-f***ers. slimiest people in the world. seriously. (note for legal purposes: ’slimiest’ is subjective–and i know i could find a dozen people who agree with me.)
Shane Pike said:

January 27th, 2006 at 7:12 am

This may be a once-in-a-lifetime shot for Kanoodle to become a legitimate contender and stop having to rely on less-than-quality sites in their network. It will be very interesting to see if they can take advantage of it.
Digger said:

January 28th, 2006 at 12:36 am

“This may be a once-in-a-lifetime shot for Kanoodle … and stop having to rely on less-than-quality sites in their network”

We’re talking about MSN Spaces here!
David A Casey said:

January 29th, 2006 at 8:16 am

It only shows that the big M$N has something far more powerful in line…..the freedom of speech is a pwerful tool and this is a capitalistic society…do the math!