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January 23, 2006

Yahoo Answers to integrate YPN for contributors

Yahoo Answer accounts have something new in the control panel, namely a section for contributors to include their YPN login information, which is currently labelled as coming soon. You need to signup for Yahoo Answers, which is currently in beta, to see this section, but here is a screenshot taken from my account:


Or you can view it here once you have logged in.

There is also the sign up link from the profile page, but it goes to the regular Publisher Network landing page. It does not seem to have any referral on it, so it would appear that those signing up through the Answers link are not given any sort of preferential treatment for getting into the YPN Beta program, at least not at this time.

There is no word yet on how exactly this will work, other than it is tied to those who answer questions. And there are currently no ads running on Yahoo! Answers, so it is unclear if ads will be added, and clicks on ads would be shared with answer contributors. Yahoo! Answers also works on a point system, so earnings could potentially be earned in accordance to the number of points earned in the system.

Gary Price at Search Engine Watch wrote a detailed article on Yahoo! Answers when it launched on December 8, 2005. He specifically mentions to possibility of YPN being integrated at a later date, while he discussed the new program with Ofer Shaked, Director of Engineering for Yahoo Search.

What about ads? During my chat with Shaked, he was rather reserved about the future of advertising on Yahoo Answers pages.

When I tested, no ads were visible, but Shaked did mention that in the future answerers with strong reputations (feedback, etc) could be able to benefit from use of the Yahoo Publishers Network on certain pages. Again, this is just talk and it will be interesting to see if people try to game the system for YPN access.

This will be interesting to watch and see how this program develops. I will see if I can gather any additional information on YPN's integration into Yahoo! Answers.

Forum discussion at WebmasterWorld.

Posted by Jenstar at January 23, 2006 10:12 AM

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This thing is already there from the beginning of answers. I actually asked a question on yahoo when we could start getting money from answering. ;-)

Posted by: me at January 23, 2006 02:14 PM

I know one thing, people put way too much stock in what you have to say. I've heard you speak at several conferences and I've never heard anyone generalize so much. To each their own. Maybe you should have grabbed them domain nonsense.com instead of jensense.com.

Posted by: Carlos at January 24, 2006 04:50 AM

Along these same lines (YPN), is there any chance you could write a post for non-US marketers on how to get a US bank account?

IIRC, you're a Canuck (like me) yet have US banking set up so you can join the YPN program.

A "how to" post would be extremely appreciated! :)

Posted by: Steve at January 24, 2006 09:37 AM

I'm not sure how this would work when most of the questions asked are along the lines of "lucky symbol?" or "valentine gift" or "MY BF CHETED ON ME, OMG!?"

Would Yahoo be willing to pay people to answer those sorts of questions? Would the askers be willing to pay?

Posted by: TAD at January 25, 2006 08:29 AM

A beta is usually a fully featured version which is being tested to get the bug out - it seems like Yahoo! are adding features to it every week.

Posted by: Paul Wells at January 25, 2006 09:45 AM