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February 15, 2006

ContentAds the name of MSN contextual ad program with a 2006 launch date

You may have noticed I will be speaking at Mix06 next month (I list upcoming conferences I am speaking at on the right side of my blog), and I was taking some time to check out the speakers of the other sessions when I noticed one of the MSN AdCenter team members names. So I clicked and was taken to a sessions Introducing adCenter – Microsoft’s Next Generation Advertising Platform. And nothing too shocking there, after all, this conference is hosted by Microsoft.

But shocking came while reading the session description where they disclose not only the long awaited name of their new contextual ad program, but also a much narrower timeline for their contextual ad program to launch.

MSN ContentAds is their contextual advertising program name and a launch date will be sometime in 2006.

Introducing adCenter – Microsoft’s Next Generation Advertising Platform Speaker(s): David Jakubowski, Jed Nahum Session Type(s): Breakout adCenter is the next generation of online advertising that will allow you to conveniently plan, execute, and adjust your online advertising programs. Get the insider view of our current search advertising pilot in the U.S., our plans for ContentAds in 2006 and a preview of the innovations we're testing at the Microsoft adLabs.

While it is extremely likely ContentAds will only be in beta for a soft launch in 2006, similar to AdCenter starting off with a small beta, the fact that MSN is planning their program to launch relatively soon in the contextual advertising timeline is very good news to hear. With YPN taking over two years to launch after the introduction of Google AdSense, it wouldn't have been surprising to see MSN not offer their own contextual program until 2007 or 2008.

As far as names go, ContentAds is a good solid choice, albiet slightly on the boring side of things. Not quite as catchy as AdSense but definitely not the mouthful that Yahoo Publisher Network (aka YPN) is.

So, you heard the new name of their program here first ;) I will see what other information I can get from MSN on this. Otherwise, you can bet I will have a front row seat during that session next month at Mix06... provided I am not speaking at the same time! (Side note: my session is Beyond the Banner: Advertising on the Web and Where It’s Going)

Posted by Jenstar at February 15, 2006 01:04 PM

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Comments

I meant to mention it when I first saw it, but you have the date of your next engagement listed as Feb 2005. Nice find, btw.

Posted by: Jimmy Daniels at February 15, 2006 06:26 PM

Thats is great news about MSN starting their program sometime this year. Its sure gonna make the whole PPC game very interesting..
I wonder what is going to do to the price paid to publishers on a per click basis?

Thanks for letting us know..

Posted by: Bruce at February 15, 2006 08:50 PM

It's good to know search will be repersented well at Mix06. I was expecting just another Mircosoft .NET geek fest (in a positive sense). See you @ SESNY & later @ Mix06!

Posted by: Giovanni Gallucci at February 18, 2006 01:00 PM

ContentAds seems to be a name already in use - though that sort of thing hasn't stopped Microsoft in the past.

Posted by: paul wells at February 19, 2006 12:13 PM

Anyone know if the beta will be US only like YPN?

Posted by: Paul at February 21, 2006 08:07 AM