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March 20, 2006

Complete rundown of the Yahoo Publisher Network Terms & Conditions changes

Well, this is the first time that Yahoo! Publisher Network has updated their terms and conditions since the YPN launch, and as I have done with Google AdSense, I will be doing detailed breakdowns of all the YPN changes as well. I will note that I did receive permission from YPN to do the changes, as those who know the T&Cs well will know that this is covered under the confidential part of the agreement.

First things first, some publishers received a 404 error when viewing the changed terms & conditions. You can find the page here.

Now, on to the changes :)

4. Implementation
This clause has been added:

You agree that you will not distribute from or promote on Your Sites or Your RSS Feeds any software application that is (or may reasonably be construed as) spyware, adware or trackware.

No real surprise here. I was actally surprised that this was something that wasn't included in the terms and conditions originally. I had heard of a few isolated cases of ads being shown in some various software based programs, so this was definitely needed to have an official reason to not allow it.

9. Your Representations, Warranties and Ongoing Obligations.

A new clause has been added to this section "As of the date that you enter into this Agreement and for as long as you participate in the Beta Program, you represent warrant and covenant that: "

if you are a sole proprietor, you are not an employee of Yahoo! Search Marketing; if you are an entity, you are not owned by an employee(s) of Yahoo! Search Marketing.

This is an interesting addition, and likely to prevent any suspicion about employees using inside knowledge learned from Yahoo Search Marketing / Yahoo Publisher Network to game the system to earn as much money as possible from YPN, or even though YSM/YPN click arbitrage. I do notice a couple of employee blogs using YPN still, however I expect there will be some exceptions to the rule ;)

That's all folks ;) Just those two small changes were made to the agreement this time. And neither of these changes will affect most publishers, unless you happen to be running ads within software or happen to work for YSM/YPN.

Posted by Jenstar at March 20, 2006 04:26 PM

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According to BoingBoing, Yahoo recently sent a notice to a publisher stating they'd revised their Publisher Policy. Item '11.l' states that publishers will not "display all or part of the Ad Unit to any user located outside the US". [Read More]

Tracked on March 23, 2006 09:15 AM


I was hoping you'd do this. Thanks for taking the time to put it together!

Posted by: Mickey at March 20, 2006 06:31 PM

Thanks alot for the post.... I have noticed though that your google ads do not blend very well... you whould make the colors correspond with your site better... just a helpful hand... thanks

Posted by: Daniel at March 20, 2006 07:18 PM

I think Yahoo! Pub Net is better than G! adwords, so obviously there should be some rules & regulations to stop scam and spam.

Posted by: Zee Mee at March 21, 2006 01:18 AM

Thanks for posting this as others have said. Your google ads blend in fine for me, not sure what the above poster was referring to.

Posted by: Brady at March 21, 2006 08:52 AM

What I think is wierd.
When I emailed YPN they gave me a canned answer tha tsaid they could not tell me what changed due to being in Beta.
That is a silly sounding canned answer.
Pretty lame really.


Posted by: Jake at March 21, 2006 03:02 PM

I think you missed this change ;)


Posted by: Robyn Tippins at March 22, 2006 06:32 AM

A new manner to promote website using an audio message!

See http://www.annuairevocal.com


Posted by: Erwan at March 22, 2006 02:58 PM

Hmm.. So if a YPN employee owns stock in a public company that is using YPN what happens? Does the public company have to stop using YPN because someone who owns their stock may be an employee?

That part doesn't seem like it is completely worked out.

Posted by: Digital501 at March 29, 2006 04:42 PM