AdSense thinks borderless is better
May 28, 2006
When I interviewed Kim Malone from Google a couple of weeks ago for Click This!, I commented that seeing the default AdSense color scheme - the one with that familiar teal border - was like nails on a chalkboard to me when I saw it in action. It never ceases to amaze me the number of publishers who don’t even bother to coordinate the ad unit colors to their site… or at the very least, remove those often CTR-lowering borders from their ad units. Well, it seems AdSense thinks the same thing as they are revamping the color scheme used for default ad units, getting rid of that teal border on all defaults.
Publishers received an email which included the following:
We
Posted in Google AdSense
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May 28th, 2006 at 4:41 pm
Well, it is up to everyone to change the colors. Half a year ago I saw the default palettes from time to time, now I don’t see them anymore.
But I agree with you, that the default colors are not the best. I can’t remember seeing a page where the default colors blend well with the overall design
June 1st, 2006 at 11:57 am
Hanging my head in shame… Even though I have ALWAYS changed my color schemes, I never even considered dropping the border. I feel like such a schmoe…
July 9th, 2006 at 8:57 am
why cant google make transparent adsense ads. Every time i try to use a colour other than white for my main page the ads stick out. If they made ads transparent then this would blend in like the white ads on a white background!