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May 03, 2006

MSN to begin testing ContentAds contextual ads this summer

There has been plenty of speculation, but Microsoft has announced that testing on their contextual advertising will begin this summer, sounding as though it will begin testing their contextual placement within the MSN & Microsoft Network first.

They will likely begin contextual targeting on these Microsoft properties: Windows Live Mail, Windows Live Spaces, Windows Live Safety Center, Windows Live for Mobile, Office Live and Office Online, and the Xbox® Web site Xbox.com.

For a more detailed look into all the adCenter changes... including the fact that they are no longer MSN adCenter but rebranded as Microsoft adCenter... I have done an in-depth look into it at the Search Engine Watch Blog.


Posted by Jenstar at May 3, 2006 11:30 PM

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» MSN to begin testing ContentAds contextual ads this summer from www.NewsTreeBlog.com
There has been plenty of speculation, but Microsoft has announced that testing on their contextual advertising will begin this summer, sounding as though it will begin testing their contextual placement within the MSN & Microsoft Network first. They wi [Read More]

Tracked on May 4, 2006 06:08 AM

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» Microsoft to Test Contextual Network? from Search Engine Guide Blog
Jennifer Slegg reports that Microsoft is preparing to test a limited launch of a contextual advertising program that would directly compete with Google's AdSense and the Yahoo! Publisher's Network. Slegg speculates on how Microsoft will roll out the ne... [Read More]

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» Microsoft Tests Ad Network & Getting Into Analytics? from adSearch
It looks like Microsoft will shortly be lauching a test of its contextual advertising network, according to Jensense. At the rate they’re moving, they may well be able to steal a march on Yahoo! by launching the product to U.K. publishers before ... [Read More]

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» Microsoft Will Test Contextual Ads This Summer from The Art of Blogging
JenSense confirms it: MSN will begin testing contextual ads this summer. This makes the third major search engine to start running contextual ads, alongside Yahoo! Publisher and Google Adsense. MSN Press Release Tags: MSN adcenter, Microsoft, contextua... [Read More]

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Tracked on May 24, 2006 09:22 PM

Comments

Thanks for the concise update Jen. We'll be watching closely to see when this rolls over into Australia and New Zealand.

Posted by: Roy at May 4, 2006 02:15 AM

when does msn publisher like YPN launch?

Posted by: Alice at May 4, 2006 09:27 PM

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