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July 20, 2006

Google AdSense for Domains partners with GoDaddy to offer domain parking

GoDaddy has placed a domain parking page on all parked domains that are registered by GoDaddy customers, with GoDaddy earning all the revenue from the Google AdSense program (specifically, AdSense for Domains) running on all those many parked pages. Now, GoDaddy is offering customers the ability to run AdSense for Domains on their parked pages - for a fee - and those customers can then make money from the ads on the parked pages. Essentially, GoDaddy will share a cut of the click revenue with their customers, but will charge customers a fee for the privelege.

The program is called CashParking. And the monthly fee is scaled depending on what percentage of GoDaddy's revenue you want to keep. It is worth noting that GoDaddy is sharing the revenue they earn from Google, so Google will still be earning money from each click on a parked domain page.

The current fee structure for CashParking is as follows:

Basic: Earn 60% of the advertising revenue on your parked domain

1 month: Just $3.99/mo

12 months: Just $3.59/mo Save 10%!

24 months: Just $3.19/mo Save 20%!

Deluxe: Earn 70% of the advertising revenue on your parked domain
1 month: Just $14.99/mo

12 months: Just $13.49/mo Save 10%!

24 months: Just $11.99/mo Save 20%!

Premium: Earn 80% of the advertising revenue on your parked domain
1 month: Just $29.99/mo

12 months: Just $26.99/mo Save 10%!

24 months: Just $23.99/mo Save 20%!

For those with a small number of domains in their portfolio who do not qualify themselves for AdSense for Domains (former requirements were 750,000 page views on parked pages per month; now they ask potential partners to submit their domain portfolio) this gives webmasters the opportunity to dabble their toes in the business of domain parking. And it is win-win for GoDaddy, since the not only get the monthly fee, but also a cut of the click revenue. They are reporting a 15% CTR rate in the CashParking program in their example stats.

An example of a site in this program (URL taken from a screenshot on the CashParking pages) is fishinginia.com.

This is definitely an interesting program that GoDaddy is offering, and they would seemingly be partnered with AdSense in this kind of a deal. The advertisements are definitely coming through pagead2.googlesyndication.com, which is the AdSense content network.

However, AdSense for Domains (formerly known as Domain Park) is a program that many AdWords advertisers despise, and one that results in many advertisers pulling their ads from the content network completely. And now, essentially everyone can now join this program, whereas before it was restricted to those whose domain portfolios exceeded 750,000 page views per month.

I would guess that many advertisers will be pretty cranky to see that now anyone can be a domain parker, whereas before it was much more limited. It does make me wonder if more advertisers will continue opting out of content network in an attempt to remove their ads from these types of sites.

I still wish AdWords offered an option to advertisers - even if it was an option you had to contact your AdWords rep for - that would allow advertisers to opt-out of the AdSense for Domains program, while still advertising on the rest of the content network if they choose. It would increase the numbers of advertisers on the content network if they were assured that their ads wouldn't appear on parked domains. And while I am sure some advertisers find their ROI on domain parked pages to be profitable, I definitely hear from many more advertisers who are getting near zero or zero ROI from domain parked pages and want their ads no where near a parked domain.

AdSense for Domains is definitely an area to watch, both for advertisers and publishers alike. And it will be interesting to see if any other publishers develop their own revenue sharing program for parked domains using the AdSense for Domains program, ala GoDaddy.

Posted by Jenstar at July 20, 2006 12:21 AM

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Comments

This is nothing new sedo.co.uk has it to and you don't need to pay anything for it.
For a funny example see: www.googleidiot.com these pages have been around very long an are better designed than the ones of godaddy.

Posted by: Mimoun Raddahi at July 20, 2006 03:08 AM

This is nothing new sedo.co.uk has it and you don't need to pay anything for it.
For a funny example see: www.googleidiot.com these pages have been around very long an are better designed than the ones of godaddy.

Posted by: Mimoun Raddahi at July 20, 2006 03:10 AM

Why not just create your own landing page on another website and do a URL forward.

I do that with the domains I buy with intent to resell. The landing page looks cleaner because it is my design and not cluttered by Godaddy advertising.

Michael

Posted by: Michael at July 20, 2006 03:52 AM

AdSense for Domains are not part of the content network. They are part of the search network. That´s even worse. Part of the search network is for example the AOL Search.

Posted by: Jojo at July 20, 2006 08:55 AM

I really don't understand the AdSense for Domains program. Google wants publishers to have quality content to qualify for the Adsense program, so why AdSense for Domains? Wouldn't this program encourage more people to buy/park/create sites with no content?

Posted by: Ken at July 20, 2006 10:17 AM

How is this different from sedo, namedrive, trafficvalet etc etc?

Posted by: Matt at July 20, 2006 03:11 PM

It's not different, it's what Overture and Google offered for a long time, with a new name.
Fact is domain traffic simply convert better. If advertisers want to lose on that conversion rate go right ahead. I bet when and if they seperate the two the price will at first will drop but once advertisers realize why top advertisers using the program (which they will) the secret will be out pushing domain traffic to new heights.
It's like 87 Octane vs 96 Octane.

Posted by: Sal at July 21, 2006 04:51 PM

Where there is a will to earn a buck.

We find a way. I wish I had thought of the idea first.

Posted by: Keith Cash at July 23, 2006 12:11 AM

This certainly is a win-win for Go Daddy -- as well as for Google.

However, I agree with Michael that this is a lose-lose for consumers trying to use search to find useful web content. See my post "The Great Content Perversion Scheme" for more from this perspective.

Posted by: Susan Kuchinksas at July 24, 2006 12:46 PM