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October 23, 2006

Earn AdSense revenue with your customized Google search engine

I have been hearing rumors of an AdSense enabled customized search engine from Google for some time now, and it has finally launched. It is a beta coming out of Google Co-op. It allows you to create your own customized search results, meaning you can pick and choose the sites that show up in the results.

How does the customized search engine work?

Simply submit websites or pages you'd like to include in your search engine index. You can choose either to restrict your search results to include only these pages and sites, or simply to give these pages and sites higher priority and ranking in the larger Google index. Once you've defined your search engine index, Google will give you a simple piece of code for a search box to place on your site or blog. You'll then have the option to choose various customization options to make the look and feel and functionality of your search engine your own.

You can also add sites to your customized search engine as you surf, and you can allow friends to add to it as well.

And how can you make money with your customized search engine? If you have an AdSense account, you need to verify it within your search engine control panel (click the "make money" tab) by adding the email address that you use with your AdSense account, your zip code, and the last 5 digits of your phone number.

The search results display similar to AdSense for Search results, and the ads are clearly marked with "Ads by Google".

Want to start your own customized search engine? Click here to start.

Posted by Jenstar at October 23, 2006 10:31 PM


That was easy enough to set-up, thanks for the tips. I've set up a customized search engine all about Spain and Spanish for my readers. Not sure how the revenue information is supposed to appear in my adsense account though, whether it appears as another channel or a seperate section. I guess I'll know in a couple of days!!

Posted by: The Big Chorizo at October 24, 2006 02:03 AM

Wow! Very interesting!

Do you know if you're allowed to place just a search box on a page? Or does the site has to have some content, like in the case of the regular Adsense for Search box? You're the terms of service expert, so I thought you might know :)

Posted by: Michael Goc at October 24, 2006 02:14 AM

I have created a search engine for all things related to Sharepoint.

I would love if y'all come to improve my custom search engine at Sharepoint BUZZ


Posted by: Kanwal at October 24, 2006 07:04 AM

It will be interesting to see how these ads play out. Will an adwords advertiser be able to opt out of them? Will the payouts be the same?

Posted by: Jeremy at October 24, 2006 08:08 AM

I see a lot more to this. Sure it is a a great new product and you bet I am going to do a LOT with it. The bigger issue to me is Yahoo's utter failure to take this step WAY BACK in August when they released Yahoo Search builder. I just posted an article to my blog called, "Google Punches Yahoo in the Face"


I gave you a link in it of coure Jennifer. Does no one see this but me. I wrote at length that this was comming and that Yahoo had a limited window to capitalize on it and no one else said much.

Yahoo stock holders should be asking why they got beat here when they were sitting on the technology to become the incumbent in this new niche for more then 50 days.

This move alone in time may pay in full for the recent You Tube purchase. I don't think most people realize how big of a new market was created just yet.

Jack Spirko

Posted by: Jack Spirko at October 24, 2006 08:09 AM

To promote your CSE better, a few new sites have already popped up:



The more places you can get people to use your CSE, the more money you could make. If you know of any other sites like those two, please post them.

Posted by: Steve Randolph at October 26, 2006 06:02 AM

I wonder how the payout will differ from the regular old AdSense for Search?

I average over tin centz a click for the standard AdSense for Search. I've been told that's pretty good.

Posted by: SenorLoco at October 28, 2006 02:29 AM

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