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April 07, 2007

Off to New York for Search Engine Strategies

I will be in New York next week for SES New York. I will be speaking on two panels on Wednesday afternoon.

The first panel is Earning Money from Contextual Ads which is a four star rated session once again. I will be presenting for about 25 minutes, followed by Jeremy Schoemaker (AKA Shoemoney). Gavin Bishop from Google AdSense will also be on the panel. There was a Yahoo Publisher Network speaker scheduled on this session who is no longer listed on the site, so I am not sure if YPN has pulled out of the session or if someone else from Yahoo is stepping up.

Following that session, we will both be back for the next session with our Contextual Ads & AdSense site clinic. This one is a lot of fun, since we get to look at a variety of sites and review the ad placement and make suggestions to increase revenue through contextual ads. So if you want a shot at having your site reviewed, be sure to attend this session. Bryan Vu from Google AdSense will also be on this session.

I will be around throughout the week, so feel free to have a quick chat if you see me. I have a few events scheduled in the evenings, but afterwards you will very likely find me in one of the hotel's lounges or bars... which is where all the real networking happens :)

Posted by Jenstar at 08:50 PM | Comments (2)

April 03, 2007

Started a new SEO / SEM blog

There are often articles I want to write on, yet they don't quite fit into the realm of contextual advertising. So I have (finally!) started a new blog at JenniferSlegg.com to talk about everything not related to contextual ads.

What will you find? A variet of in-depth articles about SEM & SEO, including pay per click from an advertiser perspective. Here is a sample of what I have posted so far, working on a one-article-a-day schedule.

Have you gone overboard with your keyword density?

Is link bait dying as a search engine optimization technique?

Using dynamic keyword insertion in AdWords URLs for higher click throughs

Creating a navigation structure for both usability & SEO

How to brand with Google AdWords & Pay Per Click

I have also added more information on my consulting services (yes, I do consulting beyond just AdSense & YPN) and a new page for media contacts.

So feel free to add my new blog to your feed reader or blog roll, and enjoy! But don't worry, you will still find all things contextual advertising related right here on JenSense.

Posted by Jenstar at 11:58 AM | Comments (2)