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June 05, 2007

Google now targets AdSense on pages behind password protection

For quite some time, people have wanted to be able to monetize pages that are located behind a login screen, whether it is for premium content, webmail, or just special member's only pages. But until now, the ads would not be targeted to the page, simply "themed" ads, or worse, display PSAs. But now AdSense allows publishers to place ads on pages behind a login by following an authentication process.

Here is the step-by-step process to authenticate to get contextually targeted ads on those pages:

1. Enter an authentication rule
Specify an authentication URL and a set of parameters that will allow Google's web crawlers to access your content.

2. Verify your site ownership using Google Webmaster Tools
We will direct you to Google Webmaster Tools, where you can verify that you own the site by uploading a file to it or changing the META tag of a file.

3. View your improved ad targeting
When your authentication rule is verified, you should see better ad targeting on your pages. You can check the status of your authentication rules at any time.

There is also a FAQ for the process as well.

You do need to login to Google Sitemaps using the same login email address as you use for Google AdSense, so if you currently use two differen logins, you will need to set up a new Sitemaps account with the matching AdSense email login.

This is an awesome addition to AdSense by Google, one that people have been requesting for quite some time. It will be interesting to hear back as people authenticate their password protected pages and report on the targeting on those pages.

Posted by Jenstar at June 5, 2007 05:02 AM


Hi Jen,

I don't believe this is live yet. It is being tested and has been tested since November 2006.

I personally don't see it in my account. But as I reported this morning with Google AdSense Continues Test of Site Authentication Feature, some are seeing it and some are not.

Nice feature.

Posted by: Barry Schwartz at June 5, 2007 09:24 AM

Woaw, I've never heard about it.

It's a really good new feature, lots of forums will be happy.

I will test it as soon as it will be available .... on my french account :(.

Posted by: billyboylindien at June 5, 2007 10:25 AM

I tried this today, and I am having a heck of a time trying to get it to authenticate into phpbb. I guess I will have to wait til the FAQ is more updated.

Posted by: Brady at June 6, 2007 05:26 PM

Watch all the facebook apps start to sport new Google ads ;)

Posted by: Elliott C. Bäck at June 7, 2007 09:41 PM

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