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September 10, 2007

My Google AdSense Referrals Wishlist

I have been playing around with the Google AdSense referrals the past week or so as I have been doing some updating and some client work. And I have definitely discovered some serious pain points with the referrals program. So here is my wishlist for AdSense Referrals :)

Let me set a location & keep it there

Everytime I search for a new referral, I have to keep changing my location from Canada... even though somewhere in the neighborhood of 95% of my traffic is US based, and I am not even sure 1% of the overall traffic to all my sites is Canadian. So obviously, showing Canadian ads wouldn't be in my best financial interest :) So please give me the option to set US as my preference... and then remember it, whether with a cookie or an option to set it in the control panel. This is my number one pain point with AdSense Referrals and is so annoying to change each time.

Being anti-back button

I can't count the number of times I hit the back button after viewing the specifics for a referral, then being hit with the AdSense Setup Product Landing Page. So then I have to click Referrals once again to get to the referrals product page... and you guessed it, have to go through the process of changing the location from Canada to US. Please take me back to the listing page showing the various referrals in the category, and not back to the product landing page.

Image versus text referrals

I have done enough testing that I know some placements or page/content styles (such as forums) tend to do better when the ad is an image one instead of a regular AdSense text ad. But there isn't a way to easily search only image ads, I have to click each individual referral to see if image ads are available. This could easily be added to the ad size drop down menu.

Empty categories

If you don't have any referrals available in a certain subcategory, don't show me that category as a selection to click. It is very annoying to click down to a subcategory, only to find there are no referral listings in it once I view it.

Subscribe to certain categories for new referral alerts

I know AdSense wants publishers to use more referrals. Why not give publishers the option to subscribe to certain categories, and let us know via email or on the AdSense account dashboard that there are new referrals available, what companies they are for, with a link to take us directly to the referral's "Get referral code" page. Yes, I know publishers can select a category instead of specific product referrals and AdSense will automatically update them. But I am one of those who wants more control, and I like to pick and chose my referrals, so why not let me know that you have something new in a category I am watching.

Show me the money

Either show the referral amount in the general referral listing page, or give publishers the option to add the column alongside the "Performance on Network" column. It is annoying having to select each one individually to see what the payout terms are. As an added bonus for Google, this might encourage some advertisers to up their payouts, if a competitor is paying more money for the lead/purchase, and it is easy to view them from the "Choose Referrals page"

Let's get searching

When I am viewing a list of referrals within a category or after a product search, and nothing strikes my fancy for a particular website I am working on, why not have that product search box on those pages too? It would make searching for new referrals so much quicker, without having to click the "Find more products" link to go back, or if you are like me, accidentally hitting the back button and having to start all over again.

My wish list actually turned out to be much longer than I anticipated, I am not sure if that is a good thing or a bad thing! Any guesses on how many of these things will actually turn into reality at some point in the Google Referrals evolution?

Posted by Jenstar at September 10, 2007 11:57 PM

Comments

Same points from me plus:

-When I choose Danish and Denmark, I also get choices in English, German and Dutch.

-There seems to be a _very_ low bar for advertisers regarding the landingpage quality.

Posted by: Anders at September 11, 2007 03:36 AM

Please oh please Google gods, listen to this woman before I have to pry the back button off of my mouse !
100% agree - you just repeated the conversation I had with my wife last night...

Posted by: Barry at September 11, 2007 02:15 PM

I just gave up on Google referrals. I find better merchants at some of the affiliate networks. Most, if not all, of the time the affiliate networks pay better per sale anyways.

Posted by: LGR at September 11, 2007 03:45 PM

You can find most offers that is on Google referals else where with better payout and more flexibility.... they should listen up.

Posted by: CPA Affiliates at September 11, 2007 06:46 PM

Wow - GOOG is slurping of 50%!! margins!

Most CPA networks run at 20% or less gross margins and provide support, pay bumps and often weekly wires for earners. Goog offers zero support, fixed rates, crappy payout terms, and then they want to take 50% margins. Wow, nice to be the big guy.

A campaign that is paying Google a $15 CPA show in the referrals as a $7.69 Payout.

If someone doesn't fix the back button and Geotargeting prefs soon... twitch.. TwItcH ..ttwwiittchh.

Posted by: chickenhole at September 12, 2007 12:40 PM

Thanks to tabbed browsers like Firefox, IE or Opera – a horizontal ad unit placed at the top of your web page can perform quite well because visitors often notice the areas near the browser tabs.

Whether they are planning to exit your web page by pushing the close button of the current tab or cycling to another browser tab, chances are high that your ad near the tab bar will get noticed. See implementations at www.monetizationweekly.com.

Posted by: Michelle Amos at September 13, 2007 10:49 AM

For webmasters in the Philippines, referrals like firefox with google toolbar earn for us just $.10 if the clicks come from our country; when it comes from the U.S.A, that's the only time we can earn up to $1.00. What's the deal?

Posted by: Lisa at September 16, 2007 06:36 PM

Here's my one wish:
That Google can add a PAUSE button for temporary
Adsense deactivation. One time I had ordered some
traffic for my site's sales page from a traffic
service site.


Both of my splash page and sales page don't have
homepage links and Adsense. For some reason the visitors had managed to visit my homepage and had clicked the Adsense. Therefore, my Adsense
earnings went up and then I got a warning for
deactivation from the Google Adsense team that my
site was doing suspicious activity. Sending
traffic to our site through the a 3rd party is
against Google policy.


We all do want traffic to our site. Sometimes we
feel the need to get some traffic through the 3rd
party. And I wish Google has a PAUSE button for
this purpose; just like Adwords has a campaign
PAUSE button.

Posted by: Nellie at September 16, 2007 08:34 PM

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