Google AdSense introduces behavioral targeting AKA “interest based targeting”

Google AdSense as jumped into the behavioural targeting ad game with the launch of their new “interest based targeting” in an email publishers received last night, and which was also posted on the Inside AdSense blog. Interest-based advertising will allow advertisers to show ads based on a user’s previous interactions with them, such as visits […]

Could you see Google AdWords and other PPC ads with your name in the title?

How would you like to be doing a Google search and suddenly realize the ads are not just targeted to the search…. but actually have your Google account username right in the AdWords ad title, dynamically targeted to your name? Well, this could potentially become a reality, according to the New York Times Bits blog. […]

Study ranks behavioral ads ahead of YPN but behind AdSense

Outsell released a new study “Annual Ad Spending Study: Where & Why Advertisers Are Moving Online” which includes advertiser data on not only Google AdSense and Yahoo Publisher Network contextual advertising, but also behavioral ads – advertising which has been getting a great deal of buzz the last few months. Advertisers rated the effectiveness of […]