How would you like to be doing a Google search and suddenly realize the ads are not just targeted to the search…. but actually have your Google account username right in the AdWords ad title, dynamically targeted to your name?

Well, this could potentially become a reality, according to the New York Times Bits blog.
Google told […]

Posted in Behavioral Advertising, For Advertisers 6 Comments »

Outsell released a new study “Annual Ad Spending Study: Where & Why Advertisers Are Moving Online” which includes advertiser data on not only Google AdSense and Yahoo Publisher Network contextual advertising, but also behavioral ads - advertising which has been getting a great deal of buzz the last few months.
Advertisers rated the effectiveness of contextual […]

Posted in Behavioral Advertising, Google AdSense, Yahoo! Publisher Network 4 Comments »

Google started their AdSense program, and many other companies have tried to jump and the bandwagon and catch up. But a relatively new company has jumped into the fray by offering behavior targeted advertising - based upon participating advertiser’s cookies already on a computer - and definitely have potential… namely because the current AdSense terms […]

Posted in Behavioral Advertising, Other Contextual Advertising 2 Comments »