Before you start panicking when you login to your trusty AdSense account only to discover you have about 2% of the earnings you would expect for this time of day, Google seems to be experiencing a massive delay in updating their stats.  So when you see $2.87 when you would should be seeing something like $130, […]

Posted in Google AdSense 23 Comments »

If you wanted to see how your link units were performing on a site or a page, you used to have to tag them with a seperate channel, but the results were skewed because there were impressions on the site and impressions once the actual page of link units was displayed.
Google has just updated their […]

Posted in Google AdSense 1 Comment »

AdSense Optimization Boot Camp Tip #11
I have had a few people comment and email about how to set up an alternate ad for AdSense when I talked about Supplementing your AdSense income with affiliate ads, the instructions Google provides aren’t completely clear.  So here is how to set up your own alternate ad for AdSense, so that […]

Posted in Affiliate Programs, Google AdSense, Optimization Boot Camp, Tips & Techniques 4 Comments »

AdSense Optimization Boot Camp Tip #10 
It doesn’t cease to amaze me how many publishers are so concerned about their AdSense revenue - especially when it is the most significant portion, if not all, of their income - that they don’t dare use anything else on the page in case “Google gets mad”.  Well, fortunately for publishers, […]

Posted in Affiliate Programs, Google AdSense, Optimization Boot Camp, Tips & Techniques 6 Comments »

AdSense Optimization Boot Camp Tip #9 

A few years ago it was the latest thing to start blending AdSense ads by matching the ad units border and background color with the background of the site.  People started trying it to increase CTR and slowly, seeing garishly styled ads slowly disappeared except on sites that needed to […]

Posted in Google AdSense, Optimization Boot Camp, Tips & Techniques 8 Comments »

When Google Ad Manager was announced, one of the places it was showcased was on the Google AdSense official blog, touted as a great ad management solution for publishers.  It is supposed to be a great way to mix AdSense with non-AdSense and to be used as a testing tool for publishers… the key is […]

Posted in For Advertisers, Google AdSense 4 Comments »

AdSense Optimization Boot Camp Tip #8 
I have just returned from Search Engine Strategies New York where I spoke on two panels, one of them being an AdSense & Contextual Advertising site clinic.  In this, we go and look at websites volunteered by audience members to be reviewed.  And most of the time, Bryan Vu from […]

Posted in Google AdSense, Optimization Boot Camp, Tips & Techniques 4 Comments »

If you have been wanting to run an ad server for testing AdSense or simply to just better manage your ad inventory and available placements, you are in luck.  Google has launched their new Ad Manager platform, a “hosted ad management solution”.  It is free for publishers (at least it is as of now), although […]

Posted in Google AdSense 5 Comments »

AdSense Optimization Boot Camp Tip #7 
AdSense Link Units can perform very well for AdSense publishers who get the placement nailed down.  On regular content sites (ie. not blogs or forums), adding Link Units to both the footer and the side navigation are two of the best placements.
If you haven’t used link units before, essentially what they […]

Posted in Google AdSense, Optimization Boot Camp, Tips & Techniques 4 Comments »

AdSense Optimization Boot Camp Tip #6 
Ah, the good old Bush Clinton Katrina Fund, the AdSense PSA (Public Service Ad/Announcement) that has dominated since hurricane Katrina hit.  But what most people don’t realize is that many websites have PSA issues, even if a publisher never happens to spy one showing up anywhere on one of their […]

Posted in Google AdSense, Optimization Boot Camp, Tips & Techniques 8 Comments »