How to set up an alternate ad for AdSense

AdSense Optimization Boot Camp Tip #11 I have had a few people comment and email about how to set up an alternate ad for AdSense when I talked about Supplementing your AdSense income with affiliate ads, the instructions Google provides aren’t completely clear.  So here is how to set up your own alternate ad for AdSense, so […]

Supplementing AdSense with affiliate ads

AdSense Optimization Boot Camp Tip #10  It doesn’t cease to amaze me how many publishers are so concerned about their AdSense revenue – especially when it is the most significant portion, if not all, of their income – that they don’t dare use anything else on the page in case “Google gets mad”.  Well, fortunately for […]

Are your AdSense ads too blended?

AdSense Optimization Boot Camp Tip #9 A few years ago it was the latest thing to start blending AdSense ads by matching the ad units border and background color with the background of the site. People started trying it to increase CTR and slowly, seeing garishly styled ads slowly disappeared except on sites that needed […]

Is your site content compliant with Google AdSense?

AdSense Optimization Boot Camp Tip #8  I have just returned from Search Engine Strategies New York where I spoke on two panels, one of them being an AdSense & Contextual Advertising site clinic.  In this, we go and look at websites volunteered by audience members to be reviewed.  And most of the time, Bryan Vu […]

Using AdSense Link Units in the footer & navigation

AdSense Optimization Boot Camp Tip #7  AdSense Link Units can perform very well for AdSense publishers who get the placement nailed down.  On regular content sites (ie. not blogs or forums), adding Link Units to both the footer and the side navigation are two of the best placements. If you haven’t used link units before, essentially […]

Do you have a problem with Google Adsense showing PSAs?

AdSense Optimization Boot Camp Tip #6  Ah, the good old Bush Clinton Katrina Fund, the AdSense PSA (Public Service Ad/Announcement) that has dominated since hurricane Katrina hit.  But what most people don’t realize is that many websites have PSA issues, even if a publisher never happens to spy one showing up anywhere on one of […]

Using meta tags to influence your AdSense ads

AdSense Optimization Boot Camp Tip #5  Yes, meta tags definitely lost influence in the search engines years ago after spammy webmasters turned them into a keyword stuffing paradise… and yes, stuffing payday loans 87 times in your meta tags did work once upon a time.  But since then, people have definitely become lazy about adding […]

Optimizing your ad title colors for higher click through rate

AdSense Optimization Boot Camp Tip #4  Optimizing your ad title colors is one of the most important things you should consider when optimizing your AdSense ads for higher click through rate.  At the very beginning when AdSense first launched, most people went and tried all various colors of the rainbow when it came to their […]

AdSense-friendly privacy policy sample for AdSense publishers to use

AdSense Optimization Boot Camp Tip #3  Update April 2009: The newly updated privacy policy (which includes specifics for interest based targeting) can be found here.  Privacy policies must be updated by April 8, 2009. With the new AdSense terms & conditions changes made last week, one of the requirements is that all publishers have a posted […]

Does your highest CTR AdSense ad unit have the best spot for revenue?

AdSense Optimization Boot Camp Tip #2 If you are a publisher who has multiple ad units on a page, whether it is because of personal preference or simply because it is a long content-heavy page, you need to make sure your placement isn’t leaving revenue on the table.  Time and time again I have helped […]