JenSense

Conducive Corporation’s adMarketplace launched today, and touts itself as the first online auction marketplace for buyers and sellings of graphical ad units. Unlike many graphic ad networks, adMarketplace uses on-page content to determine what ads to display. The adMarketplace patent-pending technology dynamically analyzes the publisher’s Web page based on HTML and meta data, content and [...]

Forbes.com began running IntelliTXT ads in their site in June. At the time, they were Vibrant Media’s largest client of their IntelliTXT contextual advertising program, and both Forbes.com and Vibrant Media received much publicity about this partnership, including in the New York Times. However, Forbes.com has pulled the plug on IntelliTXT on all their news [...]