Jenstar

Introducing JenSense Pro – members only articles & forums

I have thought about doing some sort of membership site for years now, and after some prodding by several Twitter followers, I decided to bite the bullet for a few reasons. The first is that JenSense has primarily been a news site for AdSense and other contextual advertising programs, I don’t tend to do too […]

Should you block advertisers that display phone numbers in ads?

Depending on what market area you are in, you may have seen ads showing up with phone numbers in the ad.  From an advertiser perspective, it is the possibility of getting a conversion without having to pay for a click… a pretty smart move from any perspective if the call to action of the ad […]

Is your site too AdSense heavy?

I have often spoken at conferences about how some websites are too “AdSense heavy”.  Now, this isn’t so much about using all the available ad units per page – although this can sometimes be a factor depending on the ad unit placement – but rather leaving a visitor with the impression you are only wanting […]

Using AdSense on your blog to spot exploits

I got an email over the holidays from an AdSense publisher who was struggling with the fact her blog was being plagued by ads for Xanax, Tramadol and other prescription drugs.  But the problem wasn’t on all her pages, it seemed only a few were totally off-target for the site content at first.  So she ignored […]

How to set up an alternate ad for AdSense

AdSense Optimization Boot Camp Tip #11 I have had a few people comment and email about how to set up an alternate ad for AdSense when I talked about Supplementing your AdSense income with affiliate ads, the instructions Google provides aren’t completely clear.  So here is how to set up your own alternate ad for AdSense, so […]

Using Pepperjam Network with Google Adsense

Looking at affiliate programs that you can easily use to supplement your AdSense income, Pepperjam Network  is one of the newer affiliate networks on the block, although Pepperjam has been around the search industry for quite some time.   And if you frequent the many search engine conferences, you have probably seen Kris Jones speak before, […]

Supplementing AdSense with affiliate ads

AdSense Optimization Boot Camp Tip #10  It doesn’t cease to amaze me how many publishers are so concerned about their AdSense revenue – especially when it is the most significant portion, if not all, of their income – that they don’t dare use anything else on the page in case “Google gets mad”.  Well, fortunately for […]

Are your AdSense ads too blended?

AdSense Optimization Boot Camp Tip #9 A few years ago it was the latest thing to start blending AdSense ads by matching the ad units border and background color with the background of the site. People started trying it to increase CTR and slowly, seeing garishly styled ads slowly disappeared except on sites that needed […]

Is your site content compliant with Google AdSense?

AdSense Optimization Boot Camp Tip #8  I have just returned from Search Engine Strategies New York where I spoke on two panels, one of them being an AdSense & Contextual Advertising site clinic.  In this, we go and look at websites volunteered by audience members to be reviewed.  And most of the time, Bryan Vu […]

Using AdSense Link Units in the footer & navigation

AdSense Optimization Boot Camp Tip #7  AdSense Link Units can perform very well for AdSense publishers who get the placement nailed down.  On regular content sites (ie. not blogs or forums), adding Link Units to both the footer and the side navigation are two of the best placements. If you haven’t used link units before, essentially […]