AdSense Optimization Boot Camp Tip # 1 
I am a firm believer (with the stats to back it up) that adding a second AdSense placement on a webpage can lead to a loss of revenue, because with lower paying ads in a second ad unit, you can lose revenue per click when someone clicks those second […]

Posted in Google AdSense, Optimization Boot Camp, Tips & Techniques 15 Comments »

If you are still being annoyed by the sorting issue that Google is having with their “top channels” on the reporting overview page, there is a workaround that some publishers may not have thought of. You can save a custom report, and then click on it from your control panel.
Simply go into Advance Reports, and […]

Posted in Google AdSense, Tips & Techniques 1 Comment »

Not exactly on contextual advertising, but I wanted to highlight an article I wrote for Search Engine Land yesterday, 25 Tips to Optimize Your Blog for Readers & Search Engines. I know many JenSense readers are also bloggers, so it might be useful especially if you are trying to earn money from your blog, whether […]

Posted in Everything Else, Tips & Techniques 3 Comments »

Usually when a publisher logs into his or her AdSense account and notices impressions have dropped significantly, there is a list of potential problems you look at for the reason. These include things like checking if there is a PSA issue as a result of the stop word filter or robots.txt issue, a significant drop […]

Posted in Google AdSense, Tips & Techniques 6 Comments »

Since publishers can block advertisers from appearing on their sites for whatever reason they wish, many have gone to town blocking ads they believe to be low paying, slightly off-target, or in an attempt to block one type of widget ads in hopes of getting a more profitable type of widget ads appearing instead. But […]

Posted in Google AdSense, Tips & Techniques, Yahoo! Publisher Network 6 Comments »

Google has said very little publicly about Smart Pricing secret sauce which results in some publishers earning more money for a click while others earn less (and yes, the advertiser will also pay less accordingly).
Here is the basis of how smart pricing works:
Google’s smart pricing feature automatically adjusts the cost of a keyword-targeted content click. […]

Posted in Google AdSense, Tips & Techniques 41 Comments »

In their most recent blog entry, AdSense offers up an AdSense heat map specifically for forums, likely as a result of their forum optimization tests that some publishers were participating in this summer.

I would be curious to see how this breaks down across forum styles, if they release this information. I found with phpBB that […]

Posted in Google AdSense, Tips & Techniques 5 Comments »

One of the juicy tidbits to come out of the Google AdSense webinar for new publishers is the comment by Phoebe Ho of the AdSense Optimization Team.
The next optimization tip that I’d like to focus on is ad format. … You see our best performing ad format. It’s the large rectangle, 336×280. So the wider […]

Posted in Google AdSense, Tips & Techniques 4 Comments »

AdSense has now added the heat map to their Optimization Tips page. This is the same heat map I talked about after visiting the Googleplex for the Google AdSense Bay Area Forum.

Certain locations tend to be more successful than others. This

Posted in Google AdSense, Tips & Techniques 10 Comments »